The key to growing your business and targeting the correct customer group is to use Google Shopping ads to cross-promote your WooCommerce product feed. It is a powerful marketing tactic that consistently produces positive results for eCommerce business owners. Google Shopping is a shopping platform from Google that doubles as a marketing tool by matching the keywords and phrases people search for with related products advertised by businesses all over the internet. As you may have discovered through your own searches, the Google Shopping interface and shopping experience are both simple to use and navigate, as well as descriptive and visually appealing, which improves sales for your business. The ad itself contains all of the product information, photos, and other required details, and the transaction may be completed in a matter of seconds. In this article, we will discuss how to create a Google Shopping Feed for WooCommerce using a WordPress plugin, so you can effortlessly add your WooCommerce products to Google Shopping. It is a rather straightforward procedure, so let’s get right to it.
Google Merchant Center, Google’s own marketing platform, enables you to advertise your WooCommerce products and advertise to more qualified prospects all around the world. But the process of uploading products for Google Shopping ads requires businesses to create a product feed that contains all the product details in the exact format specified by Google. Before submitting a product feed, Google has a predefined category list with which you must map the categories of the products in your store. This is a big issue for most businesses as uploading products to the product feed in bulk is not an option if you are planning on doing it manually. Even if you manage to upload the product feed manually, regular updates, syncs, and general upkeep can be challenging.
Here’s when the ELEX WooCommerce Google Shopping Plugin comes in handy. With only a few clicks, you can create a WooCommerce Google product feed. WooCommerce businesses can effortlessly sync and publish their product information to Google Shopping Feeds using this plugin. On the Google search page, customers may see what’s available in your WooCommerce store and make quick purchases. The store’s product categories and attributes can be easily mapped to Google Shopping product categories. Feeds containing all the google compliant product information can be created in XML, CSV, or TSV formats.
You can purchase the plugin by clicking here. Learn how to finish the ELEX checkout procedure by reading this article. You can also learn how to get ELEX plugins and how to install and activate them.
Let’s create a Google Shopping Feed!
You can begin creating the product feed after the plugin has been installed and activated. To do so, click ELEX Product Feed > Create Feed from the WordPress Sidebar menu. With the ELEX WooCommerce Google Shopping Plugin, a product feed can be generated in 5 quick and easy steps:
- Generic settings
- Mapping product category
- Mapping individual products
- Mapping product attributes
- Filtering options
Let’s take a closer look at each step:
Step 1. Generic Settings
Here you can manage the plugin’s general settings.
Begin by entering a suitable project name for the feed which is distinct so that it can be easily identified.
After that, provide a description for the product feed.
Choose the country from which you’ll be selling your products.
To include all the different variations of your products, check the Include Variations box.
If you activate the Auto-set identifier exists checkbox, you can submit product feeds to Google Merchant Center that lack unique product IDs (GTIN, MPN, and Brand).
Choose the file format in which you wish the product feed to be created. CSV, TSV, and XML file formats are supported by the plugin.
Cron jobs can be set up to automatically update the feed. You can select to refresh the feed Daily at a certain time, Weekly at a certain hour and on a specific day of the week, or Monthly at a given time and date.
For your product feed, you can set a currency conversion rate, and the value you enter will be multiplied by the original cost of the product before the feed is generated.
Step. 2 Mapping product category
Category Mapping is the process of designating a shopping category for your products in order for them to appear in the appropriate category on Google Shopping. If you sell a pair of men’s shoes, for example, you’d put them under the ‘Men’s shoes’ category under Men’s Footwear. If your product does not have categories mapped to Google categories, it will not be featured in the product feed. Minimum one of your WooCommerce product categories must be mapped to a Google category. Simply start typing the required category in the Google Categories text box, and the associated categories will appear automatically. With Google Product Categories, you can add and map an unlimited number of product categories.
Step 3. Mapping Individual Products
You might not always need to map all products in a category with Google Categories, or you may only need to map a few products in order to offer them on Google Shopping. You can use this plugin to map specific products by selecting the Default Google product category. Simply begin entering the required products to be mapped with Google Categories, as well as the relevant Google Categories for mapping to the selected products, into the text box. As you type, the products in your store and related categories will be auto-filled into the appropriate boxes.
Step 4. Mapping Product Attributes
You’ll need to map attributes after you’ve mapped the product categories. Attributes are predominantly based on the generic settings that were configured and the country you are planning to sell from. Each Google attribute must be mapped to your WooCommerce attributes, including default and custom ones. You can append or prepend any product attribute with other attributes to map with the Google attributes, and you can use the product attributes mapping to customize the look of your product data on your feed.
Step 5. Filtering Options
Stock quantities and sold quantities can be used to filter products. Choose a condition from the options of Equal to, Greater than or Equal to, and Less than or Equal to, and then enter a value to go along with it. Those products will be used while creating the feed if the conditions match the stock quantity and sales quantity of the products. Enable the Featured Products option to include only products in the product feed that are labeled as ‘Featured.’ Even if you’ve configured other filter settings to pick non-featured products, if you choose this option, the feed will only be generated for the featured products. You can also exclude specific products from your product feed by adding their names into the textbox.
Finally, to create your product feed, click Generate Feed.
If the feed creation is successful, you will be redirected to the Generate Feed tab, where all products will be updated. You can manage, set up cron jobs, and download the product feed from here.
To Conclude
That’s all there is to it! In just five easy steps, we’ve generated a Google Shopping feed. We hope you will have no problems creating a WooCommerce Google Product Feed after reading this article. To know how to submit the product feed file to Google Merchant Center, read this article. To download the ELEX WooCommerce Google Shopping Plugin, click here. A free version of the plugin is also available, allowing you to try out the capabilities before investing in the premium version. If you haven’t already, start advertising your products on Google Shopping and watch your conversion rate skyrocket today. If you have any questions regarding creating a product feed, please let us know in the comments section below.
