ELEX WooCommerce Google Product Feed Plugin

The Best WooCommerce Google Product Feed Plugin to Integrate with Google Shopping

Google Shopping is a gateway to popularize your products on Google. Here in this article, we focus on why ELEX WooCommerce Google Product Feed Plugin is the best WooCommerce Google Product Feed plugin to integrate with Google Shopping.    

Google Shopping

Whenever we want to purchase something online, all we do is just google it. Certainly, we all resort to the Google Shopping results that appear. On searching, occasionally you get to see a set of dynamic ads that appear in the search result.

Google Shopping Results | Google Product Feed Plugin

Google Shopping Results

 

If you look at the search results, at times you can spot sponsored results advertised. This is the Google Shopping page results, which can also be seen on the Google Shopping page.  

The results are quite impelling and actually draws a user to the shopping pages involuntarily. There is a high chance of conversion into sales when it comes to the purchasing point of view. Most of the emerging entrepreneurs are finding ideal ways to get their products in the Google Shopping results page.

Interestingly, Google gives you so many possible methods to push your data into those Google Shopping feed results. Various eCommerce platforms use plugins to integrate with Google Shopping helping customers to bring on visibility to their products in Google. Again, the plugins that generate Google Product Feed differ with each platform.

When you consider WooCommerce, there are several plugins that will make your Google Product Feed integration with Google Shopping look easy. One among the popular options in WooCommerce Google Product Feed Plugins is the ELEX WooCommerce Google Product Feed Plugin.

Google Product Feed Plugin

Generating a Google Product Feed using a plugin actually dwindles the burden of creating one manually. Numerous plugins are available in the market that actually helps in generating Google product feed quickly adhering to the standard pattern requested by Google. A Google Product Feed plugin eases the product feed creation and streamlines the process of getting your product feed into Google. 

When a merchant sets up an eStore, they ensure to configure efficient SEO, but it isn’t sufficient. To get the products on to Google Shopping results is kind of catchy. Google Shopping displays shopping search results in the most cogent manner. It, in fact, lures the customer to click and purchase the same. There are better chances for these to drive the sales of the product.

Google is generating unique and compelling ways to market products from various eCommerce platforms through Google Shopping. To get their products displayed in the Google Shopping results is every Retailers dream. These Google Shopping results have the price and other purchase details incorporated in the search results with excellent filter options to choose from a series of products. Most of those results will take you to the corresponding landing page of the eCommerce website. 

How to import WooCommerce shopping data into Google shopping?

One need to feed Google with relevant data that is acceptable by Google. Hence to help Google recognise what a merchant is selling you can use the Google Product Feed.

To export a  Woocommerce Google Product feed, you’ll need :

  1. Google Ads account  – where you can optimize as well as create a few campaigns targeting locations and various other aspects.
  2. Google Merchant Center Account – All the product Feed generated are uploaded into the Google Merchant Center.
  3. The WooCommerce Product feed file generated by ELEX WooCommerce Google Product Feed plugin

Major Challenges in exporting the Google Product Feed data

Generating Google Product Feed from an estore is a cumbersome task when manually done. There are several factors to keep in mind when doing so.

Challenges when Google Product Feed is generated using a plugin :

1. Firstly the major challenge observed is to ensure that the product feed attributes has all the necessary attributes that Google requires to fetch the data from. 

IDIdentifies the product with a unique  number
TitleThe name displayed on the product
ImageThe unique picture that describes the product.           
PriceThe cost of the product, a numeric value
DescriptionThe details of the product
Google Product Feed DescriptionThe attribute lets Google know which category it belongs to. It can also be picked from the Google  Product Taxonomy list. 
GTIN GTIN must be the unique number identifying the product (it varies with locations or source or product) 

 

2. Secondly, ensure that changes made in the Google Product Feed are fed to Google at regular intervals to ensure no mismatch of data occurs.

3. Then, it is important to mention the condition of the product.

4. Also, the price of the product should match the currency of the specified location.

5. Finally, ensure all products from internal inventory are mapped to the Google product categories.

Advantages of ELEX WooCommerce Google Product Feed Plugin

ELEX WooCommerce Google Product Feed Plugin serves as the magic wand to feed your WooCommerce Google Product feed hassle-free into Google. Using this plugin, it becomes easy to generate XML files that contain the product attributes like product id, title, description etc. which can be uploaded into the Google Merchant Center at ease. It is easy to set Cron jobs to keep the products up-to-date in the Google Merchant Center. Cron jobs are a requisite when products are subjected to modification on a regular or a periodic basis. 

Specifically, Google Shopping works on Product categories. It would be easier to even exempt certain products by mentioning the product-ids in the XML file generated.

Features of ELEX WooCommerce Google Product Feed Plugin 

Following are the features of ELEX WooCommerce Google Product Feed Plugin that makes it stand out among its competitors.

1. Create Unlimited feeds using the plugin.

 With ELEX WooCommerce Google Product Feed Plugin, one can create as many product feeds as required from their eCommerce store. 

XML Google Product Feed | ELEX WooCommerce Google Product Feed Plugin

2. Lets merchants set automatic refresh schedules to the product feed

Google Product feed generated by ELEX WooCommerce Google Product Feed Plugin is basically XML files. Whenever the merchant updates a product data in the eStore, the product feed must be updated too. To ensure the feed is up-to-date a Refresh Schedule is planned ahead in the plugin. As and when the updates happen, the product feed is refreshed by the plugin before it is fed to the Google Merchant Centre. Which eventually gets reflected in the Google Shopping results.

Hence it is easier to set Cron jobs using the Refresh Schedule, on a daily, weekly, or even monthly intervals whenever the product attributes are modified.

Refresh Schedule | ELEX WooCommerce Google Product Feed PluginGet the ELEX WooCommerce Google Product Feed Plugin to streamline all your Cron jobs.

3. Intuitive mapping of categories and attributes.

Mapping of product categories with the Google Predefined attributes is important. It communicates Google on the products and various categories an eStore has. Product category is important when it comes to dynamic results in Google. 

Product Categories | ELEX WooCommerce Google Product Feed Plugin

4. Creates XML files which are comparatively readable and understandable.

The Product feed generated by ELEX WooCommerce Google Product Feed Plugin is mostly XML files which are quite readable.

XML Sample | ELEX WooCommerce Google Product Feed Plugin

5. Easy to add Variation on products.

Most of the products contain variation in size or color which also has to be uploaded into Google Shopping to let users know that the store contains the same. To display the variation in the product, the data are fed to the Google Product Feed.

Variations | ELEX WooCommerce Google Product Feed Plugin

Get the Premium version of ELEX WooCommerce Google Product Feed Plugin.

6. Allows mapping of more than one Google Product category with the WooCommerce product categories.

 A single product can be mapped to various categories that define the product. With the ELEX WooCommerce Google Product Feed Plugin, it is easy to map a single Google Product Category with the WooCommerce Product Categories. 

Category Mapping | ELEX WooCommerce Google Product Feed Plugin

Category Mapping

7. Use product-ids to exclude products.

Whenever a merchant decides to exclude a certain product from being visible in the Google Shopping, it is easier to perform the same with the ELEX WooCommerce Google Product Feed Plugin. All you need is to provide the respective product ids in the Exclusion section. If multiple products are to be added, keep it a comma-separated.

Exclude Products | ELEX WooCommerce Google Product Feed Plugin

8. Manage your product feed with features to edit, copy, delete or even view the feed.

   Manage Feeds section in the plugin helps to manage the Google Product Feed generated quite effectively. One can edit, copy, view as well as download the feed. Even the refresh option to refresh the XML file is also available.

Manage Feeds | ELEX WooCommerce Google Product Feed Plugin

Conclusion 

Overall, we had a walkthrough on the benefits of ELEX WooCommerce Google Product Feed Plugin that will let merchants generate Google Product feed easily with efficient integration with Google Merchant Center. This is why ELEX WooCommerce Google Product Feed plugin is the best WooCommerce Product Feed Plugin to integrate with Google Shopping to get better visibility to your products.

Get the Premium version of the plugin here, opening up to a plethora of features explained above.

Further Reading

3 Comments

  1. […] Google shopping ads have become a staple factor for better advertising options for retailers. It provides retailers access to a million shoppers online, but it comes with restrictions to refine the audiences for reaching to better-targeted audiences. You can opt for various eCommerce platforms in the market to build your eStore. WooCommerce is one of the most popular eCommerce platforms at the moment. Several Google Shopping Feed plugins are available in the WooCommerce ecosystem to make the products available to WooCommerce Google Shopping Feed with ease. Here we discuss how you can promote selling your WooCommerce products more effectively online using WooCommerce Google Shopping feed plugin.  […]

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