If you own an eCommerce store you know that it’s difficult enough just to convince people to buy on your website, but when so many of those who do just do not complete their transaction, it can have a significant impact on your profitability. It’s a good thing that cart abandonment can be decreased.
Sending automated reminder emails is one approach to achieve this and persuade visitors to return to your website and complete their abandoned carts. In this article, we’ll explore the best free Woocommerce abandoned cart plugins.
Definition of Abandoned Carts
Abandoned carts refer to the digital shopping carts that users fill with products but leave without completing the purchase. This critical situation occurs when potential customers abandon their intention to buy, offering a glimpse into the challenges faced by online retailers.
- Globally, the average cart abandonment rate hovers around 70%, emphasizing the prevalence of this issue in the e-commerce landscape.
- Industry-specific variations reveal nuances, with sectors like fashion experiencing higher abandonment rates than electronics.
- Mobile commerce presents a unique challenge, witnessing abandonment rates higher than those on desktop platforms.
Common Reasons for Cart Abandonment
Unexpected Costs
Hidden fees and unexpected shipping costs often disrupt the seamless shopping experience, leading users to abandon their carts to avoid unforeseen expenses.
Complicated Checkout Process
Lengthy forms, mandatory account creation, and a convoluted checkout process contribute significantly to user frustration and cart abandonment.
Concerns About Payment Security
Distrust in the website’s payment security measures can dissuade potential customers from completing their purchases, eroding the foundation of trust.
Comparison Shopping
In the era of online abundance, customers tend to explore alternative options, comparing prices and features before making a final decision.
Technical Issues
Website glitches, errors, or slow loading times can be major deterrents, causing users to abandon their carts due to a suboptimal browsing experience.
Lack of Payment Options
A limited range of payment methods may alienate potential customers who prefer specific payment options, forcing them to abandon their carts.
Distrust in the Website
Unprofessional website design or the absence of visible security features can contribute to a lack of trust, leading users to abandon their shopping carts.
Impact of Abandoned Carts on E-commerce Businesses
- Revenue Loss: Abandoned carts translate directly into revenue loss, with potential earnings slipping away as customers leave without completing their transactions.
- Customer Retention Challenges: Retaining customers who have abandoned their carts becomes a considerable challenge, requiring targeted efforts to re-engage and convert them.
- Increased Marketing Costs: To recover lost sales, businesses often need to invest more in marketing efforts, leading to increased costs to attract customers who abandoned their carts.
- Negative Impact on Brand Reputation: Frequent instances of abandoned carts can erode trust and tarnish the brand’s reputation, making it imperative to address the underlying issues contributing to this phenomenon.
The Role of WooCommerce Abandoned Cart Plugins
Abandoned carts, those elusive virtual shopping baskets left behind by hesitant customers, represent missed opportunities and unrealized revenue for e-commerce businesses. However, within the vast landscape of WooCommerce, salvation lies in the form of abandoned cart plugins – strategic tools designed to breathe life back into abandoned shopping carts.
WooCommerce abandoned cart plugins play a pivotal role in rekindling the potential of abandoned carts by implementing strategic recovery measures.
Benefits of Using WooCommerce Abandoned Cart Plugins:
- Increased conversion rates: Abandoned cart plugins facilitate targeted communication, enticing users to return and complete their purchases.
- Enhanced customer engagement: Personalized interactions and incentives foster a connection, reducing the likelihood of abandonment.
- Improved customer experience: Streamlined processes and user-friendly features contribute to a positive shopping experience.
ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons (Free)
The ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons is the most powerful abandoned cart recovery plugin available for free. It enables you to configure and customize rule-based recovery emails that can be automatically sent to the email addresses of customers who abandoned their carts.
You can also attach WooCommerce coupons or dynamically generated smart coupons to the recovery email templates to try and convince customers to complete their abandoned purchases at a slightly discounted rate.
This plugin has everything you could want from a free abandoned cart recovery plugin and more. It has advanced features such as graph-based recovery reports, rules and triggers, order details, direct WooCommerce integration for orders, cart recovery for guest users, customizable email templates, and email logs.
A premium version of the plugin is also available, which gives users the ability to display a custom GDPR message, filter order reports based on custom dates, and create a timer that determines when a shopping cart is declared abandoned and deletes all of the data that was previously stored in it.
However, the free edition has all of the functionality that you would require to begin sending reminder emails to customers about abandoned carts in an effective manner.
WooCommerce Cart Abandonment Recovery
WooCommerce Cart Abandonment Recovery is a free plugin that can help you recoup some of the revenue you lose when customers abandon their carts before completing the purchase process. It makes use of an adaptable email follow-up process that sends a number of follow-up emails to customers to help motivate them to finish their purchases.
When a customer abandons their cart without completing their purchase, the plugin will send them a reminder email after a specified amount of time has passed, along with a promotional code to use at checkout. The plugin’s abandoned cart reports let you better understand your customers’ shopping habits.
This plugin is one of the greatest available for free on the WooCommerce plugin repository because of the simplicity and efficiency of its capabilities.
CartBounty
With CartBounty, you can track and recover abandoned shopping carts. Through CartBounty, you can be notified of recently abandoned carts and subsequently contact those customers. WordPress can be used to send these emails in the free version, but Mailchimp is integrated into the paid version.
With CartBounty’s “remember checkout fields” option, customers may reload the checkout page without losing any of their previously entered shipping details. CartBounty helps you recover abandoned shopping carts by saving data from the WooCommerce checkout fields even before a customer submits their order. In other words, it works backward.
Exit-intent pop-ups can also be used to obtain information from visitors who have not registered. Because customers won’t have to enter their information again if they click on another page, the checkout process is way more seamless.
Retainful
One of the top email automation and WooCommerce cart abandonment recovery plugins is Retainful. Sending customers a set of automated emails will help you retrieve your abandoned carts and turn them into sales.
Retainful has a built-in email editor that you can use to alter the subject line, and the email text, add your business logo, add product photos, and more to completely personalize the cart recovery emails.
The user-friendly drag-and-drop builder makes it simple to create campaigns, and the Retainful dashboard allows you to monitor income and track each abandoned or recovered cart in real time. Countdown timers, exit intent popups, and add-to-cart popups are a few other features you can use to encourage visitors to make purchases while they are on your website.
Abandoned Cart Lite for WooCommerce
Using this simple-to-use WordPress plugin, you may recover sales that were lost as a result of user abandoned shopping carts, which will immediately fix your abandoned carts problems. Upon installation, this plugin will send email notifications to your registered customers and site visitors to notify them about their abandoned purchases.
Even if a guest does not sign up for an account, you can send automatic emails to them if they abandon their carts after entering their email address. You’ll receive an email notification if an abandoned cart reminder email is successful in helping you make up a lost purchase.
Additionally, the plugin calculates ROI by comparing the value of abandoned orders to the value of recovered sales.
Metorik
Metorik is a tool that helps you manage your WooCommerce data and automate your email marketing campaigns. With the Metorik plugin, you can set up automated email notifications whenever a visitor abandons their shopping cart.
You have access to a range of different templates, and you have the ability to add variables in order to personalize your emails. Metorik provides you with access to information regarding how customers and visitors interact with your website, in addition to providing choices for recovering lost customers.
Tracking every shopping cart, offering discounts, and sending out email reminders are all great ways to win back customers who may have abandoned their purchases. Metorik is a suite of applications that streamlines the process of running a WooCommerce store.
HubSpot for WooCommerce
Customers’ WooCommerce orders will be automatically updated in their Hubspot CRM accounts thanks to the free Hubspot integration. This Woocommerce abandoned cart recovery plugin automates the activity list, workflows, and other operations.
When you enable the plugin’s abandoned cart settings, Hubspot will show you which customers have abandoned their carts and what products they were trying to purchase before they left without completing the transaction. WooCommerce can synchronize data from HubSpot CRM, including customers, orders, and inventory. Each new activity will be reflected in your HubSpot dashboard.
Finding customers who started the checkout process after adding items to their cart but never completed it is now a breeze with the aid of this handy plugin. HubSpot’s integration with WooCommerce is remarkable for several reasons, not the least of which is the fact that you can monitor recuperation emails and sales. Smart lists, automation technologies, and an email marketing campaign can help convert casual site visitors into paying clients.
Recover Abandoned Carts for WooCommerce
ShopMagic Abandoned Carts is a valuable free plugin designed to work seamlessly, providing a comprehensive solution to recover abandoned carts in your WooCommerce store. Harness the potential of customizable abandoned cart email templates to integrate with your email marketing campaigns and automate cart recovery processes effortlessly.
The plugin offers a suite of features to help you track and recover abandoned carts from both registered customers and guest users. From cart statistics to personalized messages, this plugin empowers you to tailor your recovery strategy for maximum effectiveness.
With its intuitive interface and extensive capabilities, this is your ultimate tool to combat cart abandonment and elevate your conversion rate.
WordPress Abandoned Cart Recovery by Recapture
WordPress Abandoned Cart Recovery by Recapture stands out as an easy-to-use and highly effective solution for recovering abandoned carts and implementing email marketing strategies within your WooCommerce site.
With its robust abandoned cart recovery system, the plugin tracks and identifies abandoned carts, enabling you to send targeted emails encouraging customers to complete their purchases. The plugin provides ready-to-go emails upon installation, but customization is a breeze with a user-friendly drag-and-drop editor or full HTML options.
Recapture isn’t just about abandoned carts; it offers additional features such as email popups for list building, review reminders, win-back emails, broadcast emails, and SMS support—all aimed at increasing your store’s profitability without compromising site performance.
With friendly and responsive support, it ensures your WooCommerce store’s success through effective cart recovery and versatile email marketing solutions.
Tips for Cart Recovery Strategies
Shopping carts overflowing with potential, only to be abandoned at the checkout line – a familiar struggle for many e-commerce businesses. Fortunately, numerous strategies exist to convert these abandoned carts into successful sales. Here are some powerful tactics to bring customers back and secure those lost conversions:
- Personalized Email Campaigns: Craft targeted emails triggered by cart abandonment. Remind customers about the items they left behind, highlight product benefits, and offer personalized recommendations based on their browsing history.
- Exit-Intent Pop-Ups: As a customer moves to leave your website, trigger a pop-up offering a discount, free shipping, or another incentive to complete their purchase.
- Retargeting Advertisements: Leverage targeted ads across various platforms (social media, search engines) to reach customers who have abandoned their carts. Remind them of the products they viewed and entice them to return with special offers.
- Incentives and Discounts: Offer abandoned cart customers exclusive discounts, free shipping, or other attractive offers. This can act as a nudge to incentivize them to complete their purchase.
Bonus Tip: Implement a sense of urgency by displaying limited-time offers or low stock availability for certain products. This can create a sense of scarcity and encourage customers to act before it’s too late.
To Wrap Up
Whether your budget allows for an extensive eCommerce automation solution or you can only use one of the mentioned free plugins, it is crucial to send at least the most basic emails to customers who have abandoned their carts in order to make up for lost sales.
We hope that this list of the best free WooCommerce abandoned cart plugins has helped you choose the right plugin for your site. Each plugin has its own distinct personality and additional features that may assist you in maintaining your growth trajectory.
In order to successfully win back your customers and steady your growth, use the most suitable plugin for your business. If you have any questions regarding free WooCommerce abandoned cart plugins, please let us know in the comments section below.
