Are you concerned about losing sales due to abandoned carts? Want to optimize your sales process and increase your conversion rate? This article provides valuable strategies for improving customer retention and boosting your sales. We’ll also explore how the ELEX Abandoned Cart Recovery plugin can help you achieve these goals.
ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons assists you with every cart that is left out. One of the hurdles faced by e-commerce stores is the abandoned cart. Retaining a cart from being abandoned is significant for a business to maximize revenue without losing sales. With WooCommerce, you can send abandoned cart emails through the built-in email template functionality, but you can significantly improve your recovery rates by creating customized, compelling emails.
Let’s take a closer look at abandoned cart before digging deeper into the topic. An abandoned cart refers to a shopping cart left out by the customers after adding some products and doesn’t go through the checkout process or cancels the order during the transaction/checkout process.
Vendors can gain insight into customer preferences and interests and can easily leverage this opportunity. Besides, abandonment cart analysis can equip insights into which products need improvement or adjustment to help boost sales. So, if you want to boost sales in your e-commerce store, don’t miss out on potential customers.
Check out this blog post to learn how to overthrow WooCommerce’s abandoned cart recovery in 2024 by drafting an email template!
Integrating Powerful Plugins
One of the best methods for concocting custom abandoned cart emails in WooCommerce relies on implementing plugins. A few of the most widespread choices are ELEX WooCommerce Abandoned Cart Recovery, YITH WooCommerce Recover Abandoned Cart, and Abandoned Cart Pro. Plugins like these offer an intuitive interface and vivid functionality for simplifying your workflow:
- Discount Coupons
Create dynamic discount coupons for your emails to intensify conversions and motivate customers to complete their purchases. - Automated Triggers
A predefined frequency of abandoned cart emails will be sent whenever a cart abandonment occurs. - Customizable Templates
Email template can be designed and customized to reflect your brand’s personality.
Understanding WooCommerce Email Template
WooCommerce Email Template for Abandoned Cart Recovery for WooCommerce is developed specifically to re-engage abandoned customers in your online store. And they can be pre-built or a custom email template.
As a reminder, these emails prompt customers to revisit their carts and complete their purchases by reminding them of the items they left behind. Your chances of converting abandoned cart customers into paying customers can be significantly improved by crafting convincing and informative abandoned cart email sequences.
Aspects to consider
- Boosted Revenue
You can greatly improve the chances of recovering lost sales and converting them into actual revenue gains if you use abandoned cart emails effectively. You can recover a considerable portion of abandoned carts using the abandoned cart recovery email template, which boosts your profits considerably. - Enhanced Customer Relationships
Creating finely tailored emails can fortify customer relationships, inspire them to buy your products, remind them about your products, and restore their interest in them. Even if the abandoned cart is not completed immediately, you can remind customers about the products they left behind and exemplify the value of your products to get them back into the store. These emails can address any concerns or hesitations that led to cart abandonment as well as boost trust and loyalty between your brand and your customers. - Get your Brand image intensified
A brand’s email can serve as a valuable touchpoint for depicting its personality, building trust, and leaving a lasting imprint. An abandoned cart email that echoes your brand’s voice and values, and also exhibits your dedication to customer satisfaction. Hence, conveys your brand’s values and voice. Creating a positive brand image will help you stand out from your rivals.
Creating A New Custom Email Template
With the ELEX WooCommerce Abandoned Cart Recovery plugin, you can add a customized email template for WooCommerce abandoned carts:
- Getting Started with Email Template:
- Go to the dashboard of your WordPress account.
- Go to the settings of the ELEX WooCommerce Abandoned Cart Recovery plugin.
- In the plugin interface, select “Email Templates”.
- New Email Template Creation:
- Depending on the version of the plugin, click “Add New Email”.
- Email template editing will appear to you.
- Creating effective email content:
Email content is likely to be created with ELEX’s drag-and-drop builder or WYSIWYG editor. Here’s an overview of what you can customize:- Subject Line:
Use a captivating subject line to encourage people to open your emails.
- Email Body:
The content of your email will be created here. The Common elements comprise:
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- Brand Logo and Header: Sustain your brand communication.
- Personalized address: Add shortcodes to address customers by name.
- Abandoned Cart Items: You can Include product names, descriptions, high-quality images, and variations if applicable.
- Unique Message: Spotlight the product benefits with a unique message to remind them about the product left out in the abandoned cart.
- CTA Button: To prompt the customers to return to their cart you can add a clear and persuading message.
- Coupon(Optional): Use ELEX’s dynamic coupon feature for personalized discount coupons or offers.
- Contact Info: Provide an easy way to get in touch with you and establish trust.
- Footer: Include a link to social media and the options/policies to unsubscribe.
- Additional Features:
- Schedule: Set the time at which this email will be sent after a cart is abandoned.
- Input Criteria: Determine exactly when this template should be triggered.
- Send Test Email: Click here to send a sample abandoned cart email based on the template you created. This will let you know if the email looks good and works as intended.
- Saving a Template:
- Using a descriptive name, save your customized email template.
- Make sure your newly created abandoned cart recovery template is active in the “Email Templates” section of your account.
You can recover abandoned carts and boost WooCommerce’s revenue by following these steps and leveraging ELEX’s customization WooCommerce Abandoned Cart Recovery plugin options.
High-Converting Email Template Content
You can create a custom email template using ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons plugin which is designed to recapture abandoned carts and increase your store’s sales. Let’s explore ELEX’s cutting-edge features to formulate captivating abandoned cart email template sequences that enhance configuration.
Using ELEX Plugin Templates
- ELEX WooCommerce Abandoned Cart Recovery plugin can be accessed from your WordPress dashboard.
- Go to the plugin’s interface and click on “Email Templates”.
Strategic Abandoned Cart Email Template
Within ELEX, you can create multiple email templates that are triggered after cart abandonment at specific intervals. You can nurture leads by drafting an email template that provokes them to return to your store:
First Email Template(0-1 Hours)
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- Subject Line
Create an eye-catching and friendly subject line revoking them about their abandoned cart. Add personality with emojis. For say, “You left something in your cart — did you forget it?”. - Email Body
- Subject Line
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- Describe yourself and your brand briefly and in a welcoming tone.
- Provide clear descriptions along with high-quality images to let them know what is left in their cart. Include any exemplary product features or benefits.
- Clearly state the call to action, for instance, ” Get It Before It’s Too Late!”.
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Second Email Template(1-24 Hours)
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- Subject Line
Avoid sounding pushy, but use a slightly more convincing approach. As in “Still, got some interest for your [product category] faves? “. - Email Body
- Subject Line
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- Highlight the value propositions of abandoned cart items. Make sure you emphasize the benefits that customers will obtain from these products.
- To motivate the customers to complete the purchase, offer them an incentive, such as a discount code or free shipping offer. The ELEX dynamic coupon feature allows you to add a personal touch to the discount code.
- Underline that the deal is limited-time only (if applicable) in a generous tone.
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Third Email Template(24+ Hours): (Optional)
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- Subject Line
Don’t be overly aggressive, but create a sense of urgency. For say, “Shop your favys at [discount percentage]% off!”. - Email Body
- Subject Line
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- Finalize the purchase by providing a stronger incentive. You can provide the customer either with a higher discount or a free gift for a purchase as an offer.
- Show your appreciation, even if the purchase doesn’t go through.
- To rekindle their interest and introduce them to other relevant products, you could include a link to your broader product catalog, categorized by interest.
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Mythbusting Emails: How to Create the Effective Emails
Supremacy of Personalization
ELEX’s shortcode features allow to add a unique touch to emails beyond just customer names. Create a sense of remembered specificity by including variation details (color, size) for abandoned cart items.
A/B Testing Mastery
You can experiment with various elements using ELEX’s built-in A/B testing features. The number of emails in your sequence, subject lines, email content variations, incentive offers, and send times can all be tested. Optimize your audience’s experience by identifying what resonates best with them. Take a chance and try something new!
More Best Practices
User-centric Design
Most e-commerce browsing and purchases occur on smartphones, so make sure your every email template is responsive and mobile-friendly. Assure impeccable user experience by testing your email sequence across various devices.
Brand Perception
Make sure your email template sequence imparts your brand’s voice and visual identity, including your logo, color scheme, and entire design aesthetic. By this, you can ensure a professional, cohesive experience that fortifies the image of your brand.
Data-driven Optimization Approach
You must regularly monitor the performance of the abandoned cart recovery email. Key metrics such as open rates, click-through rates, and conversion rates must be analyzed to figure out areas for optimization. You can refine your campaign strategy over time implying insights gleaned from A/B testing and overall campaign performance.
You can create high-converting abandoned cart emails by implementing these strategies and maximizing the ELEX plugin’s functionalities so you can recapture lost sales, foster leads, and actuate your WooCommerce store’s success. It is vital to keep experimenting, analyzing, and refining your email campaign to ensure success.
Shortcodes
While drafting a new custom email template you can add shortcodes that can be used in the Email Subject and Email Body fields. These default shortcodes make the email template more efficient by automatically filling in your customer and product data into triggered emails.
The shortcodes that are in the ELEX abandoned cart recovery plugin include:
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- Customer First Name – [customer_firstname]
- Customer Last Name – [customer_lastname]
- Cart Products – [cart_products]
- Cart Link – [cart_link]
- Coupon Code – [coupon_code]
- Cart Unsubscribe – [cart_unsubscribe]
- Default Logo – [default_logo]
- Coupon Discount – [coupon_discount]
Last Shot
Creating WooCommerce abandoned cart emails that utilize a well-crafted email template can significantly increase your conversion rates. Your business can grow over the long term if you implement these strategies to recover lost sales opportunities, enhance customer engagement, and drive long-term growth.
Enforcing these strategies will significantly increase abandoned cart recovery rates, boost revenue, and firmer connection with your customers. You should not overlook abandoned cart emails when planning your e-commerce strategy.
Employ the WooCommerce abandoned cart email template effectively to boost your online store’s sustainable growth and convert lost sales into loyal customers. For instance, You may also be able to enhance retention and loyalty by offering special rewards for repeat purchases and referrals.
FAQ’S
- How do abandoned cart emails work?
Abandoned cart emails are generally sent in stages if any online purchase is incomplete. An email is usually sent to remind customers to finish their purchase. A second email might include a deadline, such as “Hey, just wanted to give you a heads up that your order is about to expire.”!” and a third might be concealed with a coupon to encourage customers to purchase again. - What is the right time to send abandoned cart emails?
Timing is crucial for abandoned cart emails. The recommended hold time for your first email is 30 minutes to an hour after a customer adds items to their cart. The email should aim to resolve technical issues and offer alternate payment options.
