It’s difficult enough to get people to visit your e-commerce website. To prevent visitors from leaving your site, you must run sponsored adverts, make sure your SEO approach is foolproof, and provide them with a frictionless experience.
The last thing you want is to lose potential consumers to shopping cart abandonments after investing time, energy, and money in client acquisition.
Whether it’s adding a special offer or sending a follow-up email, abandoned carts are highly recoverable. The key is persistence and staying one step ahead of the competition. In this article, we’ll cover the best practices for abandoned cart recovery and provide some easy-to-implement strategies to help you recover more carts than ever before.
A hard truth in eCommerce is that your customers are likely to abandon their carts for any number of reasons (shipping costs, bouncing out of the purchase process midway through, etc.). So let’s get started on protecting that lost revenue.
What Are the Causes of Abandoned Carts?
Have you ever filled up your virtual shopping cart with carefully selected items, only to save them for later and never buy them? This is known as an abandoned cart, and it happens more often than you might think! In fact, 70% of shoppers abandon their carts without completing a purchase.
So why do carts get abandoned in the first place? Well, there are a few main reasons. Maybe they simply just changed their minds or felt like they weren’t ready to buy yet. Perhaps the checkout process was overly complicated with too many stages to go through. It could also be that shipping costs were too high or payment wasn’t convenient or secure.
Regardless of the reasons, there are some best practices you can follow to recover those carts and turn them into conversions. Read on to learn what makes an abandoned cart recoverable and how you can put yourself in the best position for success!
How Can Cart Recovery Be Done Effectively?
When it comes to recovering an abandoned cart, there are plenty of best practices to keep in mind. Following them can help you increase the chances that your customers will convert and complete their purchases.
For starters, be quick. Many experts suggest following up with customers within minutes or even seconds of abandonment. That way, the memory and motivation to follow through on the purchase are still fresh in their minds. Also, consider offering a small incentive, like a discount code or free shipping, to encourage them to complete the purchase.
Additionally, think about how you’re reaching out. You don’t want to be too aggressive or risk coming off as too intrusive; try out different recovery email techniques like conversational language and personalization instead. Finally, make sure your recovery emails look professional and are optimized for mobile; they should also link directly back to the cart so that customers don’t have to spend any extra time searching for it on your website.
By understanding how carts can be recovered and following best practices around the process, you’ll be able to successfully recover more of those abandoned carts and ultimately drive more conversions for your business!
Best Practices to Follow for Cart Recovery
If you are wondering what are the best practices to follow for abandoned cart recovery? You’re in luck! Here are the best tips you need to know for recovering carts.
Personalization
Personalizing your emails goes a long way in getting people to complete their purchases. You can use someone’s name in the subject line, emphasize how this product will solve their problem or make them feel great, and put an emphasis on how taking action now can help them accomplish their goals sooner.
Timing
Timing is key when it comes to abandoned cart recovery. According to a survey by the Baymard Institute, 75% of shoppers expect to receive an abandoned cart reminder within 24 hours of abandoning their shopping cart. This means that you should be sending out those emails as quickly as possible!
Visual Appeal
Another way to get people to take action on their abandoned carts is to make sure your emails look great, so focus on visuals and design. Your email template should look professional and provide a great user experience. You can also showcase products with high-quality images and videos that will help shoppers remember why they were interested in your product in the first place. Additionally, make sure your emails are mobile-friendly since over 70% of e-commerce purchases come from mobile devices.
Using Data Analytics to Improve Abandonment Rates
The secret to successful abandoned cart recovery is none other than Data-driven analytics. By using information and graphs, you can understand the core of the problem and work on improving abandonment rates and increasing your sales.
Here are a few ways data-driven analytics can help with abandoned cart recovery:
- Identify why customers abandoned their carts in the first place. Analytics can give you insight into what pages are abandoned most, giving you a clue as to which sections of your website could be improved or optimized.
- Get to know your customers and what makes them tick. Data-driven analytics can provide you with all sorts of valuable insights into who is shopping at your store and what they’re looking for, allowing you to personalize their shopping experience and tailor emails or special offers that will entice them back to finish their purchase.
- Track customer trends so you know what’s working. With analytics, you can see which campaigns have been successful in recovering carts and which have struggled, so you can make adjustments accordingly.
This gives you invaluable information that can be used to improve abandoned cart recovery, and it should be at the top of your list when it comes to best practices for recovering carts.
Automating Cart Recovery Processes With Plugins
When it comes to recovering abandoned carts, automation is the name of the game. Nobody has time to do it manually, and no one would want to risk having something slip through the cracks. That’s why, if you’re serious about cart recovery, you should consider automating your processes with plugins.
The best option is the ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons plugin. Click the preceding link to get the premium version. The plugin provides a plethora of functions to aid you, including:
- You may incorporate WooCommerce coupons or smart coupons that are generated dynamically in the recovery email templates.
- Few of the advanced features it provides include graph-based recovery reports, order information, direct WooCommerce connection for orders, guest user cart recovery, and customizable email templates, amongst others.
- Also, the plugin is available in a premium version that lets users alter the GDPR notice that pops up.
By automating recovery attempts, our WooCommerce plugin allows you to take advantage of all these advantages while saving time and work.
Strategies to Maximize Cart Recovery Success
Now that you know the basics about cart recovery, let’s discuss how you can maximize your success. While there is no all-inclusive solution, there are a few strategies you can use to make the most of abandoned carts.
Identify Abandoned Carts Quickly
It is important to act quickly when a cart has been abandoned. Research has shown that customers are more likely to return if they are contacted within an hour of abandoning their cart.
Offer Incentives
Research has also shown that customers are more likely to return when there is an incentive such as free shipping, discounts, or special offers. It’s important to note, though, that these offers should be targeted to customers with high purchase potential and should not be applied indiscriminately across all customers.
Use A/B Testing
A/B testing allows you to compare two different versions of an advertisement or sales page and determine which one performs better. Once you have identified which version works best, you can roll it out across all of your campaigns. This will help ensure that your abandoned cart recovery campaigns are as effective as possible.
By following these best practices, you will increase the chances of successfully recovering abandoned carts and improving your overall revenue performance.
Conclusion
Recovering abandoned carts is an intricate and important process. With the right strategy and best practices in place, like cart reminders, segmented emails, and personalized offers, you can significantly improve the chances of customers returning to complete their purchases. And any time-sensitive offers should be clearly indicated to increase urgency and encourage conversions.
It’s a complicated subject, but the rewards for successfully recovering those carts in terms of new customers and increased revenue are huge. Ultimately, a combination of a personalized approach, analyzing customer data, and automation using the ELEX plugin can make a key difference when it comes to abandoned cart recovery
