Have you ever wanted to offer special discounts or promotions based on how your customers pay? Maybe you want to give an extra 10% off for shoppers using PayPal or reward your loyal customers who pay with store credit.
With WooCommerce payment method discounts, you have the power to motivate your customers with customized deals. As an eCommerce merchant, you know keeping your customers happy and giving them incentives to spend more is key to your success.
In this guide, we’ll show you how to configure WooCommerce payment method discounts to boost your sales and keep your customers coming back. Whether you want to increase the use of a particular payment method or simply reward your loyal customers, payment method discounts are an easy win-win. Read on to learn how to add this powerful feature to your WooCommerce store. Let’s dive in!
What are Discounts Per Payment Methods in WooCommerce?
WooCommerce allows you to offer discounts based on a customer’s payment method. This means you can provide special offers to customers who pay with a preferred payment gateway. Offering payment method-specific discounts is a great way to incentivize customers to pay using the gateway of your choice.
For example, you might offer 5% off for customers who pay via Stripe or a $10 discount for those who pay using PayPal.
These discounts will be automatically applied at checkout for any customer who selects the discounted payment method. The discount details will be clearly shown, so customers know they’re getting a special offer.
Payment method discounts are a great upsell technique and an easy way to boost conversion rates. When used strategically, they can influence customer payment choices and build loyalty with your preferred payment service providers.
With WooCommerce payment discounts, you have flexibility in the types of offers you can create. Get creative with your promotions and see which ones resonate most with your customers. A small incentive can go a long way!
Why Offer Discounts for Specific Payment Methods?
Offering discounts for specific payment methods is a smart move for any WooCommerce store. Here are a few reasons why:
Increased Sales: When you make it cheaper and easier for customers to pay, they’re more likely to make a purchase. If you offer a discount for PayPal or credit cards, for example, you’ll convert more buyers who prefer those payment methods.
Higher Average Order Values: Customers who get a discount for using their preferred payment method may be willing to spend more per order. They’ll feel like they’re getting a good deal, so they’ll add more to their cart.
Increased Loyalty: Providing payment method discounts is a great way to show your customers you care. People will appreciate the savings and shop with you again and again.
Decreased Cart Abandonment: When checkout is affordable and hassle-free, people are less likely to bail before completing their purchase. Payment method discounts help remove obstacles that could cause someone to leave your site without buying.
Using a variety of payment method discounts is an easy way to drive more sales and create happy, loyal customers. Now that we have an understanding of what payment method discounts are, let us take a look at the benefits of having multiple payment methods.
Benefits of Offering Multiple Payment Methods in WooCommerce
Offering multiple payment methods in your WooCommerce store has significant benefits for both you and your customers.
Increased Conversion Rate
By providing more options to pay, you make it easier and more convenient for customers to checkout. This can translate into increased conversion rates and higher sales overall. Customers will appreciate the flexibility to pay however they prefer.
Better Customer Experience
Giving shoppers a choice in how they pay enhances their experience in your store. They can select a payment method they trust and feel comfortable using. This helps to build goodwill and loyalty with your customers.
Reach More Customers
Not all customers use the same payment methods. By supporting a variety of popular payment gateways in WooCommerce like Stripe, PayPal, Authorize.Net, and more, you can reach customers who prefer to pay in different ways. Certain payment methods may also be more commonly used in some countries or regions. Offering those locally preferred payment options will allow you to sell to customers all over the world.
Fraud Prevention
Accepting multiple payment methods that offer built-in fraud detection and prevention tools helps reduce your risk of fraudulent transactions and chargebacks. Fraud screening technology has become quite advanced, and using a variety of payment gateways adds an extra layer of security for your store.
- Stripe, for example, scans billions of transactions daily to detect and prevent fraud.
- PayPal also has strong fraud prevention mechanisms in place to protect merchants.
Using a combination of payment gateways with fraud prevention capabilities provides the most comprehensive fraud management strategy for your WooCommerce store. While no system can eliminate fraud completely, multiple payment methods and advanced fraud screening significantly help to minimize the risks.
Providing customers with choice and flexibility in how they pay leads to the best shopping experience and outcomes for your store. With the right combination of payment gateways, you’ll be able to reach more customers, increase sales and prevent fraud, all while improving customer satisfaction.
Adding Discounts Per Payment Method Using a Plugin
The plugin we will utilize is ELEX WooCommerce Discount Per Payment Method. You may provide percentage discounts to customers based on the payment option they select during the checkout process. The amount in the cart will have the chosen discount subtracted from it.
The admin may quickly apply the discount to all the active payment methods in their WooCommerce store by typing the discount in the relevant field of each one.
Install and activate the plugin
Install and activate the plugin on your WordPress website to begin modifying its settings. After activating the plugin, navigate to WordPress Dashboard > WooCommerce > Settings > ELEX Discount Per Payment Method to see the plugin’s settings.
Customize the plugin settings
To create a label that will appear on the checkout page next to the discount, start by entering a custom text in the Checkout Discount Label field. The default custom text will be “Payment Method Discount”.
Next, include all the essential payment methods in the list. By default, no payment options will be displayed. You may add more payment methods by clicking the “+” icon under Actions, after adding one by choosing it from the drop-down menu under the Payment Method section.
Enter a discount percentage in the area next to the payment method once it has been added, and then select whether you require the payment discount by enabling or disabling the Status button.
If the payment method drop-down does not show all available payment options, navigate to your WordPress Dashboard > WooCommerce > Settings > Payments and allow the required payment methods.
Once you’ve completed altering the payment method-based discounts and tweaking the settings, click Save Changes.
When all customization is complete, check the front end of your website to see if the required discounts have been applied to the payment methods. As you can see, the discount is set at 50% for direct bank transfers and 20% for cash on delivery.
The Impact of Payment Discounts on Customer Lifetime Value
Offering payment method-specific discounts is a great way to increase customer lifetime value. Here are a few reasons why:
Decreased Abandoned Carts
When customers see a discount offered for using their preferred payment method, they’re more likely to complete the purchase. The incentive provides extra motivation to buy now rather than abandon their cart. Over time, the higher conversion rates add up to more sales and revenue.
Increased Loyalty
Providing a discount for a customer’s favorite way to pay builds goodwill and loyalty. They’ll appreciate your merchant accommodating their needs and preferences. Loyal, long-term customers tend to spend more money over the lifetime of your business relationship.
Lower Fees
Certain payment methods like bank transfers, eWallets, or prepaid cards typically charge lower processing fees. By offering a discount for these types of payments, you’re incentivizing customers to use the more affordable methods, which can help lower your overall transaction costs.
Data Collection
When customers take advantage of a payment method-specific discount, you gain valuable data about their payment preferences and habits. You can then use this information to tailor future promotions, offers, and customer experiences. Understanding how your customers like to pay helps build a better long-term relationship.
Payment method discounts are a win-win. Customers get to save money using their favorite payment option, and merchants benefit from higher sales, lower costs, improved loyalty, and valuable customer data. Even a small discount, like 5 or 10% off, can make a big difference in purchase decisions and building goodwill with your customers.
Conclusion
So there you have it, everything you need to know to offer payment-based discounts in your WooCommerce store. By incentivizing your customers to pay with their preferred methods, you’ll increase conversion rates, build loyalty, and boost customer satisfaction.
The method we’ve covered here is easy to set up yet highly effective. The ELEXtensions plugin is one of the best out there and best of all it is free.
We hope this post has helped you implement Payment-based discounts in your WooCommerce Store!
