If you’re experiencing revenue loss, it’s time to select the best abandoned cart email template to rescue your business from cart abandonment.
Cart abandonment is unfortunately a reality for many eCommerce businesses, including yours. According to data, 69% of online customers abandon their carts without completing a transaction, with bad shipping accounting for 60% of cart abandonment.
The good news is that 45% of cart recovery campaigns get opened, 21% are clicked on, and 50% of abandoners who interact with them convert. With over 70% of shoppers abandoning their shopping carts, you must design the right email to win them over.
In this post, we’ll make this process easier by providing you with 16 of the best abandoned cart email templates for restoring your revenue.
Understanding Abandoned Cart Emails
A cart abandonment email is sent to a potential customer who has added an item to their shopping cart but has not completed their purchase and checked out.
Abandonment emails are intended to entice customers to return and finish the transaction by offering an incentive, discount, or other special offers.
So, the idea here is to recover a sale that would have been lost otherwise.
Basket abandonment emails are often sent one hour, twenty-four hours, or seventy-two hours after the buyer abandons their cart.
Visual aids such as product photos, brief explanation films, or any eye-catching image may also assist enhance click-through rates and email conversion rates.
Cart abandonment emails are also an excellent opportunity to remarket to customers and keep your company at the forefront of their minds. They are quite powerful, but must be executed correctly to prevent looking spammy or overbearing.
Crucial Aspects of an Abandoned Cart Email
Before we go into the templates, let’s go through the components of a cart abandonment email campaign:
- Email subject lines that are appealing: Make your recipients open your email.
- Intriguing copy: Emphasize the reasons why your customer should buy.
- Cart items: Display abandoned products with high-quality photos.
- Discounts: Give your consumers the right incentive to buy with discount coupons.
- A strong call-to-action (CTA): Make your buttons stand out from the crowd.
- Social proof: Use customer reviews to make the offer more enticing.
- Time constraint: Use a sense of urgency to persuade hesitant consumers to act.
With that in mind, let’s have a look at some fantastic email templates for your eCommerce business!
A sense of Urgency by GILT
An abandoned cart email that uses urgency to convince the customer to complete the checkout and upsell additional current goods is a sure-shot recipe for success. This abandoned cart email from GILT employs a time related method to re-hook the shopper. Take a look at this:
Subject: Your Cart Is About to Expire.
Understanding the template:
- Simple and concise email language.
- Recommended product block below the abandoned product basket.
- Discounts clearly displayed below the product’s real price.
An Email that Provides a sense of FOMO by J Crew
J Crew Factory skillfully exploited both aspiration and ‘Fear of Missing Out’ in their abandoned cart email. The smart subject line, along with an equally engaging yet basic email design, will entice users to click and reconsider their purchases. Examine their abandoned cart email.
Subject Line: Today’s Shopping Bag, Tomorrow’s Closet!
Understanding the template:
- In the header area, there is some clever wordplay.
- CTA buttons that are prominent and easily accessible.
- Email with a minimalist design.
Winc’s Discount Email
Because of the clever language, Winc’s abandoned cart email is without a doubt the foundation of the greatest cart recovery email templates. The amusing email reminds customers of the excitement they’re losing out on and includes an additional discount code to use as soon as possible.
Subject Line: First-time order discount
Understanding the template:
- There are enough whitespaces in the email design to highlight the product photography.
- Email text that is well-written, snappy, and welcoming.
- Excellent CTA placement at the bottom.
- Discount code to entice people to purchase.
Moschino’s Cart Abandonment Template
The garment and fashion industries are the most affected by the cart abandonment problem. Many individuals like ‘virtual window shopping’ but do not purchase. Moschino, a fashion business, has created an enticing cart abandoned email to entice shoppers to reconsider their purchase.
The image is quite appealing, as it should be. It includes information on the cart items, such as their size and amount. The big CTA button – ‘return to checkout’ — is a great way to provide a reminder CTA in cart recovery emails.
Subject Line: You forgot something!
Understanding the template:
- Consistent color scheme and aesthetics.
- large CTA that serves as a reminder and redirects them to the checkout page.
- Descriptive product block.
Dot & Bo’s – Item Is Still Available
Dot & Bo’s stunning HTML email is a lovely reminder to “keep things simple.” The email subject line ‘It’s still available’ is sufficient to remind people to act and build urgency.
Subject Line: Your item is still available.
Understanding the template:
Subtly reassures the reader that their desired item is still available;
- Secondary product recommendations attract the customer to return, resulting in an upsell opportunity.
- A straightforward subject line that makes a statement without being overly salesy.
Lego’s Free Shipping Promotion
Lego has a devoted following. Even so, they are vulnerable to abandoned carts. Their cart abandonment emailer is a good example of how to get shoppers to take a second look, even if you don’t want to provide more discounts.
Subject Line: Free shipping promotion
The email subject line encourages the buyer to look into the shipping offer. And the emailer reiterates their interest. Great image combined with gentle and appropriate language written in the appropriate brand tone that just encourages the viewer to give the website and product another chance.
Understanding the template:
- Catchy subject line.
- Clever emailer design topped with engaging email text.
- A promise to deliver the product regardless of the change in shipping rates.
BlueDot’s Reassurance Cart Recovery Template
Blu Dot’s cart recovery email template incorporates the concepts of interest and engagement. The banner picture, along with basic language and a CTA, creates a sense of ‘responsibility’ for the customer.
Simple content that ensures the consumer that their cart is still functional. To offer visual reinforcement, the cart item is prominently displayed. Finally, there are strong reasons why Blu Dot should be their top online purchasing destination.
Subject Line: Your goods have been saved!
Understanding the template:
- Email language that is simple but powerful.
- A clear CTA and product blocks.
- Reasons to rethink purchasing from the shop.
Alex Mill’s Cart Recovery Email
Alex Mill’s email emphasizes the need of making desertion a motivation to seek out. Instead of just reminding them to check out, the email reaffirms the brand values that ‘the customer is cherished’ and that the company would go above and beyond to take care of the consumers.
Subject Line: Great News: We Saved Your Selections
The subject line, We stored your choices, and the discount offer demonstrates that Alex Mill is eager that the buyer completes the transaction. A prominently displayed product image draws all attention, followed by a discount offer that is highly likely to elicit clicks. We like how straightforward this is.
Understanding the template:
- A substantial product block.
- Personalized and extremely applicable discount offer.
- kind and encouraging subject line.
Nomad Gear’s Checkout Strategy
Have you ever stopped to take a second look when someone asks something that catches you by surprise? This abandoned cart email attempts to use the same approach to retrieve the cart. This template aims to catch the customers’ attention with a bold statement.
Subject Line: New Arrivals: Steal the Deal
As a consequence of the combination of captivating images and excellent brand language, a user is more inclined to purchase from Nomad Gear. A clearly placed CTA button encourages the customer to take action.
Service and quality are confirmed at the bottom of the email with clearly defined return/exchange and warranty conditions.
Understanding the template:
- Interesting copy that employs the ‘shock and awe’ strategy.
- Right above the fold, a contextual CTA button.
- Cart abandonment email design that is simple and to the point.
Columbia’s Discount Email
This one checks all the boxes. A price decrease message to the customer who just added this product to their cart would most likely motivate them to complete the necessary activity of checking out.
Subject Line: Wonderful news! Price has been reduced
The bottom-of-the-page 50% Black Friday special offer and FREE delivery make it even more appealing. Overall, well-designed. Would we get along? Yes, absolutely!
Understanding the template:
- A huge banner with a positive copy tone.
- A contextual call to action that entices the customer to click.
- Black Friday promotion to improve the possibility of a purchase.
A Bright Approach by Louder
Because it only takes a second for a consumer to shut your email, finding techniques to keep them engaged, even if just for a few seconds, will make a difference.
Subject Line: We saved your items! But not for long
This template is an excellent addition to your automated email series. Its simplicity and clear structure make it ideal for online business owners and retailers looking for an efficient recovery email.
Understanding the template:
- The two CTAs are excellent for convincing undecided clients to click through and return to their online shopping carts!
- A splash of color, according to color psychology, may favorably affect your consumers and drive them to take action!
Abandoned Cart Recovery Questions by Whiskey Loot
This email differs from the others on the list primarily because it employs a benefits-driven strategy rather than a product-driven strategy. Take a look at this:
Subject Line: Are you still thinking about it?
Take note of how the email emphasizes the benefits of finishing the abandoned transaction. The benefits-driven language relieves sales pressure and may perform miracles. When you combine it with comedy in a consistent brand voice, you generate collateral that will enhance brand memory and sales income.
Knowing that the normal buyer may have concerns regarding the goods, FAQs have been offered to overcome objections, which is a smart hack to increase conversions.
Understanding the template:
- Email text that emphasizes the benefits.
- A clean and basic design.
- Product placement that is strategic.
- A captivating subject line.
Beardbrand’s Personalized & Plain Text Email
If you think plain text emails are dull, consider this example. This is one of the better cart abandonment email instances of how, if your messaging is bang on, you don’t require accompanying pictures and visuals.
Subject Line: Hello! You have items in your cart
What we appreciate best about the email above is the tremendous personalisation, almost as if it were from a friend—highly digestible information written in the nice, non-salesy language.
Understanding the template:
- Personal touch, as though written by a friend
- Email copy for one person.
- Contextual post-script remark expressing gratitude for the shopper’s selection.
Doggyloot’s Cart Recovery
If you have a pet, it’s tough not to be impressed with Doggyloot’s replica of this abandoned cart email. This type of template appeals to the customer’s inner kid.
Subject Line: Act quickly! Items in your shopping basket are nearly sold out.
The graphic components are straightforward but effective, and the phrases “don’t let these discounts slip away” and “collect your products” are wonderful contextual additions to the abandoned cart email.
Understanding the template:
- The header graphic and copy are interesting and attractive.
- The email introduction language is approachable and appropriate.
- Product blocks and CTA should be clear.
Chubbies’ Abandoned Cart Reminder
Here’s an example of a different approach: instead of instilling FOMO (Fear of missing out), Chubbies’ email has a tranquil and calming tone. Take a look at this:
Subject Line: Hello there! You forgot your stuff
Why do people like it so much? Because its well-written, crisp language compliments the email body’s engaging image and the product being offered. The context is wonderfully conveyed by the microcopy of the large and strong CTA button.
Understanding the template:
- The email content has a relaxed yet powerful tone.
- Context related CTA button at the bottom of the email.
- Pleasant tone creates the impression of personalization.
Foot Cardigan’s Abandoned Checkout Email
Shopify businesses are wonderful for eCommerce, but without an abandoned checkout email funnel, much of the potential money is wasted. Foot Cardigan is a fantastic example of an abandoned cart checkout email using Shopify as a platform.
Subject Line: Your Cart is About to Expire
The email is straightforward, straightforward, and has a single purpose: it reminds consumers that they failed to finish their transaction. The yellow CTA button jumps out and encourages recipients to consider purchasing.
Understanding the template:
- A basic and uncomplicated approach.
- Several CTAs, each urging consumers to make the transaction.
- Design an email template that is clean and simple.
Conclusion
A typical abandoned cart recovery campaign consists of a series of messages/emails delivered to the consumer in response to their actions. As a result, time is critical for such efforts. Sending emails at random will not result in a recovered cart.
Having an attractive template, in addition to delivering the recovery emails on time, makes a significant impact. This is where our template options come in. I hope this information has been beneficial to you and your business.
