If you’re experiencing revenue loss, it’s time to select the best abandoned cart email template to rescue your business from cart abandonment.
Cart abandonment is unfortunately a reality for many eCommerce businesses, including yours. According to data, 69% of online customers abandon their carts without completing a transaction, with bad shipping accounting for 60% of cart abandonment.
The good news is that 45% of cart recovery campaigns get opened, 21% are clicked on, and 50% of abandoners who interact with them convert. With over 70% of shoppers abandoning their shopping carts, you must design the right email to win them over.
In this post, we’ll make this process easier by providing you with 16 of the best abandoned cart email templates for restoring your revenue.
Understanding Abandoned Cart Emails
A cart abandonment email is sent to a potential customer who has added an item to their shopping cart but has not completed their purchase and checked out.
Abandonment emails are intended to entice customers to return and finish the transaction by offering an incentive, discount, or other special offers.
So, the idea here is to recover a sale that would have been lost otherwise.
Basket abandonment emails are often sent one hour, twenty-four hours, or seventy-two hours after the buyer abandons their cart.
Visual aids such as product photos, brief explanation films, or any eye-catching image may also assist in enhancing click-through rates and email conversion rates.
Cart abandonment emails are also an excellent opportunity to remarket to customers and keep your company at the forefront of their minds. They are quite powerful, but must be executed correctly to prevent looking spammy or overbearing.
What is an Abandoned Cart Email?
Most users browse through an eCommerce site and usually end up moving around or even forgetting they added something to their cart. These users can be reminded of their abandoned carts and encouraged to complete their purchase.
The abandoned cart email templates can be of many types, but the ultimate goal is to get the customer back to the website to make the purchase.
Crucial Aspects of an Abandoned Cart Email
Before we go into the templates, let’s go through the components of a cart abandonment email campaign:
- Email subject lines that are appealing: Make your recipients open your email.
- Intriguing copy: Emphasize the reasons why your customer should buy.
- Cart items: Display abandoned products with high-quality photos.
- Discounts: Give your consumers the right incentive to buy with discount coupons.
- A strong call-to-action (CTA): Make your buttons stand out from the crowd.
- Social proof: Use customer reviews to make the offer more enticing.
- Time constraint: Use a sense of urgency to persuade hesitant consumers to act.
With that in mind, let’s have a look at some fantastic email templates for your eCommerce business!
Different Abandoned Cart Email Templates
Sense of Urgency
HeadSpace is a digital mental health company that is headquartered in Santa Monica, California. The brand uses a time-sensitive approach to encourage immediate purchase.
Understanding the template:
- Simple and concise email language.
- Discounts are clearly displayed in the email for their sleep content.
- The mail is created in a time-sensitive manner to initiate a purchase.
Creating FOMO Email Template
J Crew Factory skillfully exploited both aspiration and ‘Fear of Missing Out’ in their abandoned cart email. The smart subject line, along with an equally engaging yet basic email design, will entice users to click and reconsider their purchases. Examine their abandoned cart email.
Understanding the template:
- In the header area, there is some clever wordplay.
- CTA buttons that are prominent and easily accessible.
- Email with a minimalist design.
Discount Email Template
Cold Culture is a streetwear clothing brand, and it is trying to put forth a good discount offer to its customers. And asking them not to waste the opportunity is one fine way to lure in customers.
Understanding the template:
- There are enough whitespaces in the email design to highlight the product photography.
- Email text that is well-written, snappy, and welcoming.
- Excellent CTA placement at the bottom.
- Discount code to encourage purchases.
Return to Checkout Email Template
The garment and fashion industries are the most affected by the cart abandonment problem. Many individuals like ‘virtual window shopping’ but do not purchase. Moschino, a fashion business, has created an enticing cart abandonment email to entice shoppers to reconsider their purchase.
The image is quite appealing, as it should be. It includes information on the cart items, such as their size and amount. The big CTA button – ‘return to checkout’ — is a great way to provide a reminder CTA in cart recovery emails.
Understanding the template:
- Consistent color scheme and aesthetics.
- large CTA that serves as a reminder and redirects them to the checkout page.
- Descriptive product block.
Item Is Still Available Email Template
Surreal, a cereal company, uses this “item is still available” email template to promote its Blueberry Muffin cereal. The email is highly interactive, featuring attractive and strategically placed color codes. Still Here (For Now) helps in cementing the fact that the stock is actually running out.
Understanding the template:
Subtly reassures the reader that their desired item is still available;
- A straightforward subject line that makes a statement without being overly salesy.
- Trying to push the sales of a cereal type that was launched in the summer.
Free Shipping Promotion Email Template
Lego has a devoted following. Even so, they are vulnerable to abandoned carts. Their cart abandonment emailer is a good example of how to get shoppers to take a second look, even if you don’t want to provide more discounts.
The email subject line encourages the buyer to look into the shipping offer. And the emailer reiterates their interest. Great image combined with gentle and appropriate language written in the appropriate brand tone that just encourages the viewer to give the website and product another chance.
Understanding the template:
- Catchy subject line.
- Clever emailer design topped with engaging email text.
- A promise to deliver the product regardless of the change in shipping rates.
Reassurance Cart Recovery Email Template
Blu Dot’s cart recovery email template incorporates the concepts of interest and engagement. The banner picture, along with basic language and a CTA, creates a sense of ‘responsibility’ for the customer.
Simple content that ensures the consumer that their cart is still functional. To offer visual reinforcement, the cart item is prominently displayed. Finally, there are strong reasons why Blu Dot should be their top online purchasing destination.
Understanding the template:
- Email language that is simple but powerful.
- A clear CTA and product blocks.
- Reasons to rethink purchasing from the shop.
Cart Recovery Email Template
If you are someone who loves your pet, this abandoned cart email template will make all sense to you. This pet store has framed a recovery cart template, which is very interactive and relatable to pet parents.
There is enough white space between the content, which makes it easy to comprehend and read through.
Understanding the Template:
- Language that is interactive and relatable to target customers.
- Giving the right focus to the product in the cart
- Giving the customers to discuss queries if the cart abandonment was due to insufficient information
Checkout Strategy Email Template
Have you ever stopped to take a second look when someone asks something that catches you by surprise? This abandoned cart email attempts to use the same approach to retrieve the cart. This template aims to catch the customers’ attention with a bold statement.
As a consequence of the combination of captivating images and excellent brand language, a user is more inclined to purchase from Nomad Gear. A clearly placed CTA button encourages the customer to take action.
Service and quality are confirmed at the bottom of the email with clearly defined return/exchange and warranty conditions.
Understanding the template:
- Interesting copy that employs the ‘shock and awe’ strategy.
- Right above the fold, a contextual CTA button.
- Cart abandonment email design that is simple and to the point.
Product Feature Email Template
What’s the best way to encourage your customer to go ahead with the purchase? To list the features that make your product the best. Echo Water is a company that helps turn your normal water into something extraordinary.
It is for sure that the customer might have already checked the features, but reinforcing an abandoned cart with premium product features is the best way to initiate the purchase.
Understanding the template:
- Clear and precise language
- Featuring the abandoned cart
- Feature-rich product reinforcement
A Bright Approach
Because it only takes a second for a consumer to shut your email, finding techniques to keep them engaged, even if just for a few seconds, will make a difference.
This template is an excellent addition to your automated email series. Its simplicity and clear structure make it ideal for online business owners and retailers looking for an efficient recovery email.
Understanding the template:
- The two CTAs are excellent for convincing undecided clients to click through and return to their online shopping carts!
- A splash of color, according to color psychology, may favorably affect your consumers and drive them to take action!
Abandoned Cart Recovery Questions-based Email Template
This email differs from the others on the list primarily because it employs a benefits-driven strategy rather than a product-driven strategy.
Take note of how the email emphasizes the benefits of finishing the abandoned transaction. The benefits-driven language relieves sales pressure and may perform miracles. When you combine it with comedy in a consistent brand voice, you generate collateral that will enhance brand memory and sales income.
Knowing that the normal buyer may have concerns regarding the goods, FAQs have been offered to overcome objections, which is a smart hack to increase conversions.
Understanding the template:
- Email text that emphasizes the benefits.
- A clean and basic design.
- Strategic product placement.
- A captivating subject line.
Personalized & Plain Text Email Template
If you think plain text emails are dull, consider this example. This is one of the better cart abandonment email instances of how, if your
What we appreciate best about the email above is the tremendous personalisation, almost as if it were from a friend—highly digestible information written in the nice, non-salesy language.
Understanding the template:
- Personal touch, as though written by a friend
- Email copy for one person.
- Contextual post-script remark expressing gratitude for the shopper’s selection.
Quirky Cart Recovery Email Template
Every customer likes a good humor and quirky mail. They have added a funny banter as the reason for abandonment because the pests attacked the wifi.
Understanding the template:
- The header graphic and copy are interesting and attractive.
- The email introduction language is quirky and funny.
- Giving the best possible way to introduce pest control
Abandoned Cart Reminder Email Template
Here’s an example of a different approach: instead of instilling FOMO (Fear of missing out), Chubbies’ email has a tranquil and calming tone. Take a look at this:
Subject Line: Hello there! You forgot your stuff
Why do people like it so much? Because its well-written, crisp language compliments the email body’s engaging image and the product being offered. The context is wonderfully conveyed by the microcopy of the large and strong CTA button.
Understanding the template:
- The email content has a relaxed yet powerful tone.
- Context related CTA button at the bottom of the email.
- Pleasant tone creates the impression of personalization.
Abandoned Checkout Email Template
Shopify businesses are wonderful for eCommerce, but without an abandoned checkout email funnel, much of the potential money is wasted. Foot Cardigan is a fantastic example of an abandoned cart checkout email using Shopify as a platform.
The email is straightforward, straightforward, and has a single purpose: it reminds consumers that they failed to finish their transaction. The yellow CTA button jumps out and encourages recipients to consider purchasing.
Understanding the template:
- A basic and uncomplicated approach.
- Several CTAs, each urging consumers to make the transaction.
- Design an email template that is clean and simple.
Timing and Triggers for Abandoned Cart Emails
There should be a clear understanding of the timing of emails and why they are sent:
- In the first hour, send a reminder email. There would be no incentive for this email.
- In the first 24 hours, send an email that clearly speaks of the urgency of completing the order. You can give an incentive of free shipping to the customers
- In the next 48 hours, send a final offer with a discount that the customers can’t let go of.
This approach often yields positive results.
Conclusion
A typical abandoned cart recovery campaign consists of a series of messages/emails delivered to the consumer in response to their actions. As a result, time is critical for such efforts. Sending emails at random will not result in a recovered cart.
Having an attractive template, in addition to delivering the recovery emails on time, makes a significant impact. This is where our template options come in. I hope this information has been beneficial to you and your business.
FAQs
- What is the best time to send an abandoned cart email?
The first email works best when sent within 1 hour of cart abandonment, followed by reminders at 24 and 48 hours. - How many abandoned cart emails should I send?
A sequence of 2–3 emails is ideal — one reminder, one incentive, and one final call to action. - Should I always include a discount in abandoned cart emails?
Not necessarily. Start with a simple reminder and use discounts only if the customer doesn’t respond. - Can I automate abandoned cart emails in WooCommerce?
Yes, WooCommerce supports automation through built-in tools or plugins that trigger emails when a cart is left behind. - What is a good abandoned cart recovery rate?
A recovery rate of 10–15% is considered strong, though results vary depending on industry and email strategy.
