The eCommerce industry is more dynamic and competitive today than it has ever been. Customers have a lot of options, therefore you need to stand out as a brand by providing excellent customer service. The best approach to go about it is to build consumer loyalty and strengthen your brand’s image and reputation. Customer service is an important aspect of any organization. Customers expect businesses to act quickly and provide immediate service in today’s fast-paced world. Including a live chat feature on your website can help with sales, marketing, and customer support. If you’re still on the fence about adding a live chat for your website, maybe you’d like to know more about the advantages of live chat before implementing it into your website, this is the place to be. Let’s go over some of the most important reasons for including live chat on your website.
What is live chat?
Live chat is a text-based medium that enables your business to interact with website visitors in real time. You can use a live chat plugin to start conversations with new visitors to your website, engage with repeat buyers, and provide help to regular users. It is a smart approach to increase engagement, exceed customer expectations, and retain them over time. Live chat provides a more personalized customer experience, improved brand engagements, and a competitive advantage to your business. Your marketing, sales, and customer service teams can all benefit from implementing a live chat plugin for your business.
Immediate responses
The importance of real-time interaction with customers should not be overlooked. When there is an ongoing offer or an issue with services, normal telephone support is swamped with dozens of waiting calls and emails. Many businesses have struggled with this since they cannot easily hire huge support teams and as a result, their customers are disappointed. You can not only serve your clients immediately using Live Chat, but you can also save them the time and effort of having to wait through long waiting calls before speaking with a professional.
Increase the number of conversions
You don’t want to let any potential sales slip through the cracks on your website. Live Chat can enable you to monitor your website traffic as they navigate your website. You can set triggers to activate the live chat allowing them to communicate with a customer service representative. According to studies, website visitors will make an immediate purchase after speaking with live assistance. As a result, it might be one of your website’s most powerful marketing strategies.
Boost the credibility of your business
Customers want to be able to put their faith in the companies with whom they do business. People want to know that they’re talking and doing business with actual people and live chat plugins allow them to engage with real people who are willing to help. This significantly boosts the credibility of your company.
Live chat helps you save money
It boosts productivity by enabling live chat staff to handle many chats at the same time. You won’t have to hire any additional staff as a result. Customers receive real-time help and solutions to any queries they may have, which raises the average order value. When compared to a telephonic customer service system or even email, it lowers overall support team costs by reducing waiting queue time.
Customer loyalty over time
Customers who have been satisfied for a long time are less likely to switch to a competitor. Customers who feel attended to with active support are less bothered about the price they spend. Similarly, customers who have interacted with you through live chat are more likely to return than those who have not. Customers are more likely to build a real connection with your brand and share their pleasant feedback if they feel their concerns are heard and they get a chance to speak with a real person from the business.
It’s a powerful sales tactic
Since live chat gives website visitors easy access to your support and sales teams, your team has the ideal ability to convert these visitors into actual customers, and, more crucially, to prevent them from leaving before making the purchase. This is where proactive chat comes in. Although website visitors can interact with your support agents by clicking the chat widget, superior live chat plugins allow your support agents to contact the consumer directly. When an agent sees a consumer on the checkout page for an extended amount of time, they can contact them manually. Plus they can also pitch upcoming offers and deals directly to visitors who are already interested in your products or services. Live chat additionally assists you in keeping a database of website visitors and attempting to convert them through frequent marketing strategies.
Chat with customers all over the world
Previously, if you wanted to expand your firm, you would have had to set up offices all over the world. Users will be able to speak with someone in their region as a result of this. You may communicate with your customers no matter where they are in the world if you use website live chat. You may also counteract the time difference between you and your consumers by using AI-integrated automated live chat plugins. Even if your support staff is unavailable, you can send automated responses.
Wrapping up
If you’re not sure whether live chat is the best option for you, the reasons listed above should persuade you to give it a shot. You can turn interested website visitors into paying clients by providing live chat assistance. Customer expectations are rising. Making website visitors submit support tickets and getting back to them within one working day is no longer practical. People are becoming more and more accustomed to receiving immediate responses. Live chat makes all of that and more possible.
Are you looking for the best live chat plugin for your website? WSChat – the ELEX WordPress Live Chat Plugin will put an end to your search with unlimited chats and support agents, automated replies, proactive conversations, unrestricted chat history, and much more. If you have any questions regarding live chat, please let us know in the comments section below.
