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There are so many ways to attract customers and increase sales in your WooCommerce store. One of the easiest ways is the WooCommerce sitewide discount.
What is a sitewide discount?
As the name suggests, this discount will be applicable storewide or sitewide. All products in your WooCommerce store will be eligible for this discount. You can set a discount globally using a WooCommerce pricing plugin.
What are the benefits of applying a sitewide discount?
The first and foremost reason is as always to boost sales! If you offer a sitewide discount, new customers will get attracted if they see a discount on all products together. This will make your regular customers purchase more items from your store.
Another point is, it will move your product stock. If you want to give away old stocks and add new products, this will be a simple, yet great idea.
This will help you to reduce losses acquired by unsold products in your store. You may also introduce this sitewide discount during festivals and specific reasons. That will drive more sales compared to other times.
This discount is basically applying a bulk discount in store. Bulk discount always leads to bulk sales. There are many ways you can apply this bulk sitewide discount in your store. Since it applies the discount to all products in your store, it will be quite easy to do.
To make this task easier and effective, let us use a WooCommerce dynamic pricing and discounts plugin – ELEX WooCommerce Dynamic Pricing and Discounts Plugin.
There are 3 ways you can apply a sitewide discount using this plugin.
- Simple sitewide discount.
- Discount on all products in the shopping cart.
- BOGO sitewide discount.
Let us go through each method one by one.
Before that, subscribe, install, and activate ELEX WooCommerce Dynamic Pricing and Discounts plugin in your WordPress dashboard. To know more about the plugin and the basic configuration processes, refer to its documentation.
Then go to WooCommerce > Dynamic Pricing.
First, let us check how to set up a WooCommerce sitewide discount using the simplest way.
Simple Sitewide Discount
Using this method, you can simply set a percentage, fixed or flat rate discount on all products in your store.
For example, 20% discount on all products, flat $5 offer on all purchases, get $3 discount on all products, and so on.
For applying this discount, you can use Category Rules in this plugin.
Why we are using this rule is, because it helps you to choose all categories in your store together for applying a discount. When you choose all categories, the discount will be applied to all products in your store by default.
Check an example below:
Here I have chosen all the categories including Uncategorised products. And, the discount so that it should be applied based on the number of items chosen by the customers. I have given the minimum range as 1 because the discount needs to be applied to the customers who purchase even a single product from the store. You may set the maximum price and set the next tier of discount if required.
Check an example: Here, in the below screenshot, a 10% discount has been applied to all products in the store. Check the screenshot below:
You can see that a 10% discount has been applied to all products in your store.
This is how you can set a percentage of sitewide discount in your store.
You can also apply a sitewide fixed and flat price discount.
If you have set a $5 flat discount instead of a percentage discount for the same rule we have discussed earlier, the Cart page will be as in the below screenshot.
You can see, $5 has been deducted from the cart subtotal.
If you have set a fixed price discount, it will set that price to all products replacing the existing price.
According to the above screenshot, $10 will be applied to all products in the store. Check the screenshot:
This is how you can set a simple sitewide discount.
Discount on All Products in the Shopping Cart
This kind of sitewide discount applies a percentage, flat or fixed price discount on all products in the customer’s shopping cart.
For applying this discount, we can use Cart Rules in this plugin. It is similar to the way we have set simple sitewide discounts using Category Rules.
Check the below screenshot:
If a customer’s cart contains a minimum of 1 product, they will be eligible for a 20% discount for all products.
This discount will reflect on the Cart page as in the below screenshot.
You can see a 20% discount has been applied to all products in the shopping cart.
Similarly, you can set a fixed or flat price discount. You can even set the discount based on the weight, price, or total units if required.
BOGO Sitewide Discount
BOGO rules or Buy One and Get Offer rules are quite popular in the eCommerce world. The same discount can be applicable sitewide using this ELEX WooCommerce Dynamic Pricing and Discounts plugin.
For setting up a sitewide BOGO discount, let us use BOGO Category Rules in this plugin.
Here, you need to select all categories one by one as separate rules and set the minimum quantity as 1.
And choose a product or products to be set as free and their quantity.
You can select all categories including uncategorized products in separate rules. Here I have chosen the ‘Clothing’ category to show an example.
Check the screenshot below:
After saving the settings, when a customer adds any products into the cart, the Cart page will reflect as in the below screenshot.
You can see the product has been automatically added to the cart as a free product.
Using the above mentioned methods, you can easily apply sitewide discounts in your store.
To sum up,
Offering sitewide discounts always improve sales and drive more traffic to your WooCommerce store. Hence, if you are looking for a quick sales boosting strategy for your store, applying a sitewide discount will be the easiest and promising option.