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Effective Ways to Optimize & Reduce Cart Abandonment on Your WooCommerce Store

Do you want to minimize shopping cart abandonment on your website but don’t know where to start (or how)?

Shopping cart abandonment is one of the most common issues that online merchants encounter. Customers who do not complete the checkout procedure waste billions every year.

That’s why we’re so thrilled to provide 10 distinctive suggestions for decreasing shopping cart abandonment in today’s post.

Before we get started, let’s define shopping cart abandonment and why it’s a problem you should be concerned about.

Why do shoppers leave their shopping carts?

First and foremost, you must understand why your clients abandon their shopping basket. There might be a variety of causes for this.

  • Additional delivery cost and taxes.
  • Payment procedure that is incompatible.
  • Denial of a credit or debit card during the checkout process.
  • Issues with brand credibility.
  • Checkout procedure is convoluted.

All of these things might put your WooCommerce transaction in jeopardy.

What percent of sales do you lose as a result of cart abandonment?

It’s difficult to comprehend that 7 out of 10 clients abandon their online shopping basket. That’s almost 70% of the total possible sales volume.

Yes, 70% of your online store’s potential sale conversions are lost on the cart page. Imagine, how much money can you make if you can retrieve all of your abandoned cart orders!

In this article, we are going to focus on how to reduce cart abandonment with an array of ELEXtensions plugins. These plugins offer valuable tools to design and help improve checkout flow.

Strategies to Reduce Cart Abandonment

Even if a visitor is merely browsing the site, they are important for a business since they may become a future customer. As a consequence, it’s vital to have strategies in place to ensure that customers don’t abandon their shopping carts, and that if they do, they’re brought back to complete the transaction.

Here are a few methods for reclaiming abandoned shopping carts and boosting revenue, because in the world of eCommerce, money is growth.

Multiple and Secure payment options are offered

When it comes to internet payments, credit cards reign supreme. Most big online retailers, on the other hand, support several payment options, and this isn’t a coincidence. According to a Baymard poll, 6% of buyers abandon a basket because “there were insufficient payment alternatives.”

You provide your clients additional alternatives by employing various payment gateways. This reduces the likelihood of them opting out of a transaction because you don’t accept their preferred payment method. This can be achieved by using our ELEX WooCommerce Authorize.net Plugin, which provides a secure payment gateway with a dashboard to handle all payment related issues, along with the fact that it accepts a large variety of Debit cards and Credit cards.

ELEX Authorize.net plugin product page.

You can also check out our ELEX WooCommerce Amazon Pay Plugin, which as the name suggests provides accessibility to pay via Amazon Pay on your store.

ELEX WooCommerce Amazon Pay Plugin product page

Send emails to customers who have abandoned their carts

Cart recovery emails should be sent to clients following a Cart abandonment. Remind customers that they haven’t finished their transaction and allow them to resume where they left off. Consider adding a link that sends them to the same stage they were at before they left to speed up the process. A minor discount might also be used to attract customers to return to their previous purchase.

Front end of email sent to customer regarding abandoned cart.

Simplify the checkout procedure in your shop

People are less likely to complete your store’s checkout procedure if it is too complicated. To put it another way, forcing your consumers to fill out five pages of questions and forms only to make a transaction is unnecessary. That’s why, according to Baymard’s research, 26% of customers abandon their carts due to a “very long/complicated checkout procedure.” It is because of this fact that many online retailers include one-click buying alternatives.

Product pages should include explicit pricing

Few things are more aggravating than attempting to make an online purchase only to discover a slew of additional charges during the checkout process. Furthermore, keep in mind that not everyone will be able to pay the additional costs. You’ll notice a lot more WooCommerce abandoned carts if consumers just find out about the true costs after the checkout process. This is the leading cause of cart abandonment.

About 76% of customers leave their order because the additional expenses like that of shipping are too high, or they can’t determine the whole order cost up front. You can use the ELEX WooCommerce Discount per Payment Method Plugin, which displays discounts predetermined by the owner based on the payment method at the checkout page, along with a slew of other options to give your consumer a feeling of trust and ease of access.

ELEX WooCommerce Discount per Payment Method Plugin product page.

Make a detailed return policy available

Knowing that the store you’re buying from has a good return policy might alleviate a lot of your concerns about buying anything. Return policies become increasingly important as you buy more money. Your WooCommerce store’s return policy should ideally be documented on a separate page. You can explain the following on that page:

  • What are the items that can be returned?
  • What is the time limit for consumers to begin product returns?
  • What happens if you don’t receive your money back, and how you get it back

It’s worth noting that up to 30% of internet purchases result in refunds, according to certain research. People’s anxieties can be alleviated by having a clear return policy.

Reduce the time it takes for your business to load

Website performance is very significant for the user experience. Long loading times can not only increase your bounce rate, but they can also deter consumers from purchasing from your site.

Create ‘exit-intent’ pop-ups and offer Discounts

When a page detects that you wish to depart, it displays an exit-intent pop-up window. This is accomplished by monitoring your mouse movements, which might disclose your ‘intent’ to close a website.

Exit-intent pop-ups may be used to your advantage in WooCommerce by creating irresistible offers. You may, for example, give them a discount to entice them to stay. By sweetening the bargain, the idea is to get visitors to reconsider their purchases. You can also provide product based or role based discounts automatically with the help of our ELEX WooCommerce Dynamic Pricing and Discounts Plugin.

ELEX WooCommerce Dynamic Pricing and Discounts Plugin product page.

Customers should be allowed to check out as guests

If you want customers to buy something online, you should make the procedure as simple as possible. As a result, we advise employing a streamlined checkout procedure, which may involve allowing consumers to make purchases as guests. By default, most eCommerce sites make it a compulsion to create an account.

WooCommerce guest checkout settings.

Many online retailers need you to register before you can make a purchase. They do this to save your information, but it also has the potential to discourage people from purchasing in the first place. According to the Baymard poll, 34% of customers abandon their basket because the site tries to push them to register an account.

Notifications could be added throughout the checkout process

Even though your checkout process is straightforward, it never hurts to provide some additional instructions or notifications. The consumer will constantly be aware of what is going on.

If your store, for example, offers free delivery or discounts on orders over a particular amount, you’ll want to make sure customers are aware of this. You may do so by including this information on their shopping carts or product page. When customers evaluate their shopping carts, this entices them to complete their purchases. Check out our free ELEX WooCommerce Product Price Custom Text (Before & After Text) and Discount Plugin for more information.

ELEX WooCommerce Product Price Custom Text (Before & After Text) and Discount Plugin product page.

Ensure that consumers can quickly access their shopping carts

You want visitors to be able to swiftly locate and retrieve their shopping baskets. They’ll be able to determine whether or not to delete things, complete their purchases, and so on.

Many eCommerce stores make the mistake of hiding access to shopping carts, requiring customers to search for them. As you may already be aware, any change that makes the checkout process more difficult is likely to raise WooCommerce abandoned cart rates.

Conclusion

For most online stores, abandoned shopping carts are a major issue. Increasing your WooCommerce abandoned cart rates by even a little percentage can significantly improve your revenue, depending on how many purchases you make. This may be accomplished through enhancing the customer experience and making it easier for visitors to complete transactions.

Further Reads

How to Export WooCommerce Products in Google Merchant Center with ELEX WooCommerce Google Shopping Plugin?

How to Display WooCommerce Products on Google Shopping?

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