Have you ever added something to your online shopping cart, only to abandon it when you saw the shipping cost? You’re not alone! Studies show that nearly 50% of shoppers leave their carts because shipping fees are too high. As a result, businesses lose out on a lot of potential sales.
Unexpected shipping costs can frustrate customers, making them look for cheaper options elsewhere. But don’t worry there are simple ways to reduce cart abandonment and increase your sales. To tackle this issue effectively, businesses need to optimize their shipping strategies, provide transparent pricing, and leverage abandoned cart recovery solutions.
Let’s explore some actionable ways to reduce cart abandonment due to shipping costs, including the robust ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons plugin!
Why Do Customers Abandon Their Carts Due to Shipping Costs?
Let’s take a closer look at abandoned carts before digging deeper into the topic. Firstly, an abandoned cart refers to a shopping cart left out by the customers after adding some products and not going through the checkout process or canceling the order during the transaction/checkout process.
Vendors can gain insight into customer preferences and interests and can easily leverage this opportunity. Besides, abandonment cart analysis can equip insights into which products need improvement or adjustment to help increase sales. So, if you want to boost sales in your e-commerce store, don’t miss out on potential customers.
Before we dive into solutions, let’s analyze the top reasons why high shipping costs drive customers away:
- Unexpected Fees at Checkout
Customers dislike surprises when they reach the checkout page. If the shipping cost was not clearly disclosed earlier in their shopping journey, they feel blindsided and abandon the cart. - Competitors Offering Better Deals
If your competitors provide free or lower shipping rates, shoppers may choose to purchase from them instead. - Long Delivery Times Coupled with High Costs
Customers expect fast and affordable shipping. If they must wait 5-7 days and pay a high fee, they are likely to reconsider their purchase. - No Clear Shipping Policy
If there is no transparency regarding shipping fees, potential buyers may assume the worst and abandon the checkout process. - International Shipping Costs
Customers outside your primary market may find cross-border shipping costs too high, leading them to cancel their orders.
How to Reduce Cart Abandonment due to Shipping Costs?
Offer Free Shipping on Bigger Orders
A free shipping threshold is one of the most effective ways to increase the average order value (AOV) while reducing cart abandonment. Instead of seeing shipping as an extra cost, customers will be encouraged to add more products to their cart to qualify for free shipping.
How to Implement Free Shipping Thresholds
- Set the free shipping limit slightly above your current AOV. For say, If your AOV is $40, set the free shipping threshold at $50 to boost sales.
- Use progress bars or cart notifications to show how much more a customer needs to spend to unlock free shipping.
- Offer limited-time free shipping promotions to create urgency and drive sales.
Use Flat-Rate or Discounted Shipping
If free shipping isn’t possible, offer flat-rate shipping so customers know exactly what to expect. ELEX WooCommerce DHL Express with Print Label Plugin helps calculate real-time shipping rates and offers competitive prices.
Tips
- Offer discounted shipping when customers spend above a certain amount.
- Use flat-rate shipping so people don’t worry about unexpected costs.
- Work with different shipping carriers to find the best rates.
Show Shipping Costs Early
Customers don’t like last-minute surprises. Show shipping prices before checkout to avoid frustration. ELEX WooCommerce Shipping Calculator, Purchase Shipping Label & Tracking for Customers plugin allows customers to check shipping costs before adding items to their cart.
How to Do It
- Display estimated shipping costs on product pages.
- Use a shipping calculator so customers can check fees before they shop.
- Show estimated delivery dates to set expectations.
Recover Lost Sales with the ELEX WooCommerce Abandoned Cart Recovery Plugin
Even after optimizing shipping costs, some customers will still abandon their carts. That’s where this robust automated recovery solution comes in handy.
Why Use the ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons Plugin?
Have you ever lost customers due to abandoned carts? If yes, then you need an effective tool to reduce cart abandonment and recover customers. The ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons plugin is the precise solution tailored for you.
This plugin helps reduce your cart abandonment rate by sending automated emails with dynamic coupons to recover abandoned carts. It also sends reminder emails at well-timed intervals, convincing customers to reactivate their carts and make a purchase. Another great feature of this plugin is that you can set up notifications for the admin to know when a cart is recovered.
The plugin also allows you to send personalized and targeted messages to customers who have abandoned their carts, thus delivering a great customer experience. Manual coupon creation works, but automation saves time and improves effectiveness. The ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons Plugin streamlines the process.
Highlighted Features
- Tracks abandoned carts in real-time to identify lost sales opportunities.
- Sends automated email reminders to re-engage customers.
- Offers dynamic discount coupons to reduce shipping related concerns.
- Provides analytics on abandoned vs. recovered carts to optimize strategies.
How It Works
- Install and configure the ELEX WooCommerce Abandoned Cart Plugin.
- Set up email sequences with personalized discount codes using email triggers.
- Use dynamic coupons to offset shipping costs and encourage purchase completion.
- Monitor the recovery rate with the analytics dashboard and tweak your strategy accordingly.
Offer Local Pickup or Alternative Delivery Options
If your customers are in the area, take advantage of the opportunity to offer in-store pickup! This not only eliminates shipping costs but also allows them to enjoy their purchases sooner. Make their shopping experience more convenient and rewarding.
Benefits of Local Pickup
- Zero shipping cost for customers.
- Lower operational costs for the store owner.
- Faster delivery times and enhanced customer satisfaction.
Last Shot
High shipping costs contribute significantly to cart abandonment, but implementing the right strategies can reduce lost sales and boost conversions. By offering free shipping thresholds, flat-rate shipping, transparent pricing, and automated cart recovery with the ELEX WooCommerce Abandoned Cart Plugin, you can increase customer satisfaction and drive revenue growth. By implementing these tactics, you can minimize cart abandonment and maximize your store’s profitability.
The ELEX WooCommerce Abandoned Cart Recovery Plugin simplifies this process by automating personalized discount emails and tracking customer behavior. With features like dynamic coupon generation, scheduled follow-ups, and detailed analytics, this plugin is an essential tool for WooCommerce store owners looking to boost revenue and reduce cart abandonment.
Take action today! Install the ELEX WooCommerce Abandoned Cart Plugin and start turning abandoned carts into completed sales!
FAQ’s
- How do I recover carts abandoned due to high shipping costs?
Use the ELEX WooCommerce Abandoned Cart Recovery Plugin to send personalized discount emails and encourage checkout completion. - Does free shipping increase conversions?
Yes, free shipping boosts sales by eliminating additional costs that deter customers. - How can I make shipping costs more transparent?
Display estimated shipping fees on product pages and use a shipping calculator. - What is the best way to implement free shipping in WooCommerce?
Set a free shipping threshold slightly above your average order value to encourage larger purchases. - How can I add urgency to encourage checkout?
Run limited-time shipping offers like “Free shipping for the next 24 hours!” to create urgency and push customers to complete their orders.
