How to use Dynamic Coupons to Recover Sales from Abandoned Carts?

This article outlines a successful strategy for increasing sales using coupon codes to motivate customers to finalize their purchases. By leveraging the ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons, you can send reminders and offer discounts to encourage customers to complete their transactions.

Many online retailers use coupons to boost sales and encourage customers to return and complete their purchases. For instance, offering discount coupons helps recover lost sales by sending reminder emails at predetermined intervals to prompt customers to finalize their unfinished transactions. This necessitates a flexible solution that can effectively manage the process of recovering lost sales.

How do we offer Dynamic coupon codes to reclaim lost sales?

The ELEX Abandoned Cart plugin addresses this need by enabling the creation of dynamic coupons and including them in email templates. When the plugin detects an abandoned cart, it retrieves the cart details and sends email notifications with attached coupon codes to encourage customers to return and complete their purchases. Here is the breakdown of how it works;

Step 1: Go to the settings tab of the plugin and select Email Settings. Navigate to the email templates section as demonstrated in the screenshot provided below.

Step 2: Update the existing template and or create a new template to append woocommerce or dynamic coupon codes as shown in the screenshot below.

Template Name: Provide a suitable name for your recovery email template.

Email Subject:Create an attention-grabbing subject line to capture the interest of your potential customer.

Upload Template: To save time, you can upload an existing email template instead of creating one from scratch.

Copy From Email Template: Duplicate the email body from a previouslycreated template. The drop-down menu lists all existing templates, and you can pre-fill any of them with a single click.

Coupon Code:Add a discount coupon to your recovery email to entice customers to complete their abandoned purchases. You can either select a coupon from WooCommerce or generate a dynamic coupon.

Generating a Dynamic Coupon:

• Coupon Code Prefix: Add a custom prefix to each dynamically generated coupon to help you track your coupons and discounts. For example, use prefixes like SALE******** or DISC********.
• Coupon Discount Type: Choose between a percentage discount or a fixed-price coupon.
• Coupon Discount Percentage/Amount: Set the discount percentage or amount according to your requirements.
• Individual Use Only: Enable this option to ensure the attached coupon code cannot be combined with other coupons or site offers; it can only be used individually.

Associate the Dynamic Coupon to:

• Customer’s Email ID: When this option is enabled, the coupon will be linked to the customer’s email ID, preventing any other user or email ID from redeeming it.
• Products in the Abandoned Cart: By enabling this option, customers can only apply the discount coupons to the products in their specific abandoned cart.
• Combined Options: If both options above are enabled, only the customer with the associated email ID can redeem the coupon, and only for the products they abandoned.
• Coupon Expiry After: Specify the number of days or months after which the coupon will expire.

Email Body: Create a personalized email body to send to your visitors. To improve cart abandonment recovery, you can include shortcodes for the products and cart, as well as dynamic coupons within the email. This makes the email more relevant and engaging. Below is an example of how to incorporate these shortcodes.

Send Test Email: Enter an email address to send a sample abandoned cart email using the created template. This allows you to verify that the email looks good and functions correctly.

Once a coupon is selected for a specific recovery email, it is automatically activated when the recipient clicks the “Checkout Now” button within the email. This seamless integration ensures that the discount is applied directly at checkout, providing a smoother and more enticing experience for the customer. By eliminating extra steps, this method increases the likelihood of recovering abandoned carts and completing sales.

The screenshot below illustrates how the dynamically generated coupon will be applied when the customer clicks the “Checkout Now” button from the abandoned cart email. This visual example shows the discount automatically applied at checkout, streamlining the process for the customer and enhancing the likelihood of completing the purchase. By integrating the coupon directly into the checkout experience, the customer is more motivated to finalize their transaction, reducing cart abandonment rates.

With the ELEX Abandoned Cart Plugin, this is how you can offer dynamic coupon codes to recover lost sales by generating unique coupons per abandoned cart, customizing email templates with personalized offers, and automating recovery email delivery using the plugin.