How to set up ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin?

This article provides step-by-step instructions to help you set up ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin. For more information on the plugin, refer to the product page.

Overview

Here are some of the major highlights of this plugin:

  • Generate Catalog feed in XML, CSV, or TSV file formats: You can generate the feeds in XML, CSV, or TSV file formats for submitting to the Facebook Catalog.
  • Schedules Cron jobs: In order to feed the frequently updated product data into the feed you have already submitted to the Facebook Catalog, you can schedule to refresh the data in the feed automatically on a daily, weekly or monthly basis.
  • Include product variations: You can include product variations into the catalog feed, which will help your products to reach customers who search for the products based on color, size, etc.
  • Exclude certain products: If you need to exclude specific products from adding into the catalog feed, you can exclude them individually.
  • Dynamic Attribute Mapping: The plugin allows you to map your product attributes with Google’s attributes based on certain rules and conditions dynamically.
  • Custom Meta Tags for attribute mapping: If you need to add a custom attribute of products which is not available by default, you can add it as meta tags and map it with the Google attributes.
  • Manage Feeds: You can edit, copy, pause, delete, regenerate, download, view, and check the report of generated feed using quick buttons.
  • WPML Compatible: This plugin is compatible with WPML, in order to provide its services in countries which use different languages, 

Getting started with ELEX WooCommerce Catalog Feed for Facebook & Instagram Plugin

Read an article to know how to complete the checkout process on ELEX. You can also read how to download, install, activate ELEX plugins.

Once the plugin is installed and activated, you can start creating your feed. Go to WordPress Sidebar menu > ELEX Facebook Shopping Feed > Create Feed.

Generic settings

The generic settings of the plugin are as shown below.

ELEX WooCommerce Catalog Feed for Facebook & Instagram | Create Facebook Product Feed

  • Project Name: Enter a unique project name to easily identify a feed.
  • Project Description: Enter a description to define your feed, You can also leave it as blank. If it is left blank, the project name will be considered as the description.
  • Country of Sale: Select the country in which you are focusing sales from Facebook marketplace or Instagram shopping.
  • Include Variations: Enable this option to include all product variations of your products.
  • Auto-set identifier_exists: Enable Auto-set identifier exists to allow the catalog feeds to add products without unique product identifiers (GTIN, MPN, and Brand) to be uploaded to the Facebook Catalog.
  • Default Category: Choose a default Google category with which you want to map all your product categories by default. This default category can be changed in the next step if required.
  • File Format: Choose CSV, TSV, or XML file format as per your requirements.
  • Refresh Schedule: Schedule Cron jobs to refresh the catalog feed generated. You can choose to refresh Daily (at a specified time), Weekly (at a specified time and on a specific day of the week when the feed was created), or Monthly (at specified time and date of creation of the feed).
  • Currency Conversion: If you are selling your products in a location where they use a different currency, you can add the conversion rate here. The value you add here will be multiplied by the existing product prices before generating the catalog feed. For example, if you add the rate as 5, and the existing product price is $10, $50 (5*10) will be added as the product price in the catalog feed.

Once the above settings are configured, click Save & Continue.

Map Category

Map product categories with Google categories

It is necessary to map your products with Google’s default category for making your products feature for the customers who search for it in the Facebook or Instagram marketplace. You can start typing the required category in the Google Categories text box, and choose the right one from the auto suggestion list. 

All categories in your store will be listed in this tab by default. You only need to map them with the right Google categories. If you have set a Default Category in the previous step, all product categories will be mapped with that default category by default, But, you can change the default categories from this tab as per your requirements. 

You can map the required categories from the list. Only mapped categories will be considered while generating the feed,

ELEX WooCommerce Catalog Feed for Facebook & Instagram | Map categories with Google Categories for Facebook product feed

You can add multiple products and map them with a single Google category. Also, you can add more rows and remove the created ones using the buttons available on the tab.

Mapping with Google product categories will help to organize your items for sale into categories and subcategories. This will help to list your products on the Facebook marketplace when a customer searches for those products. For a better mapping of your categories with Google categories that match corresponding Facebook categories, refer to a documentation – GPC-to-FPC Mappings.

Please note that this plugin helps to map your product categories with Google categories, not Facebook categories.

Map individual products with Google categories

If you do not require to map all products in a category with a Google category using the ‘Map Category’ option, you can use this feature. Here, you can map individual products with Google categories. Enter the name of the individual products and map them with the Google categories.

ELEX WooCommerce Catalog Feed for Facebook & Instagram | Mapping products with Google product categories

After setting these you can click the Continue button.

Mapping Product Attributes

It is necessary to map your product attributes with Google attributes. By default, all required attributes demanded by Facebook marketplace will be listed in the tab by default under the Recommended Attributes. This list of default attributes completely depends on the country of sale you have chosen in the first step.

If your products do not have a specific attribute value corresponding to Google attributes, you can click the edit button and enter a custom value.

ELEX WooCommerce Catalog Feed for Facebook & Instagram | Map attributes with Google attributes

You can see the Additional Attributes section below the tab. This option is for adding other additional attributes demanded by Facebook marketplace. But, you will be mapping with the Google attributes itself, yet they are the defined attributes by Facebook.

By default, there are 6 categories defined by Facebook marketplace and a number of attributes coming under these categories. The categories are:

  1. Apparel & Accessories 
  2. Home 
  3. Jewelry & Watches 
  4. Health & Beauty 
  5. Electronics 
  6. Baby Products

All attributes coming under these categories will be available under the Additional Attributes section. To add an attribute and map with your product attributes, click Add Field. You can choose the required attributes and map them with your attributes. You can add multiple additional attributes as per the requirements.

ELEX WooCommerce Catalog Feed for Facebook & Instagram | Additional attributes

There are 2 other options available under the product attribute mapping section. They are:

  1. Append /prepend any product attribute with other attributes for mapping with Google attributes.

Check an example:

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | append_prepend

  1. You can also add conditional statements for mapping the attributes more accurately.

Check an example:

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | attribute-mapping

You can also add additional attributes and map them with Google’s default attributes using the Add Field button.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Adding additional attributes to map with Google attributes

Click Continue to proceed to the next step.

Filtering Options

You can filter the products based on their Stock Quantity and the Sold Quantities (number of products sold) for generating feeds with selected products. Also, there is an option to generate exclusive feeds with featured products.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Filtering options

  • Stock Quantity & Sold Quantity: Filter the products by selecting a condition from options such as Equal to, Greater than or Equal to, and Less than or Equal to followed by selecting a value to check with the products. The products will be added to the feed only if the conditions satisfy.

Check an example:

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Filtering-options-example

  • Featured Products: Enable this option to include only products that are marked as ‘Featured’ in the product feed. If you have enabled this option, the feed will be generated for the featured products exclusively.

If you have integrated a multi-vendor plugin in your WooCommerce store, you can filter the products based on vendors to generate the product feed.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Filtering-ptoducts-based-on-vendors

Exclusion

You can exclude specific products from adding into the feed by entering their names in the respective text area for excluding products.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Excluding products from the feed

Finally, click the Generate Feed button to generate your catalog feed. You will be redirected to the Generate Feed tab, where it will show all products are updated if the feed generation is successful.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Feed generated tab

Click View Feed to view the generated feed. Check an example of an XML feed:

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Example of an xml feed

If any products are excluded from the feed as they miss some important attribute, you can check them by clicking the ‘View Excluded Simple Products’ or ‘Variations’. This button will be visible only if some products are excluded from the feed. You can click the button to view the excluded products and their missing attributes. Then, fix the issues and add the products back into the feed.

ELEX WooCommerce Catalog Feed for Facebook & Instagram | View-excluded-products

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Excluded products list

Click Manage Feeds to view and manage all feeds you have generated.

Manage Feeds

All generated feeds and their information can be found in the Manage Feeds tab.

You can view the feed name, URL, created and modified date, upcoming refresh date of feed if you have configured a scheduled refresh job. 

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Manage feeds of facebook product feed plugin

In addition to these, you can view certain actions as follows:

  1. Edit: For editing the feed.
  2. Copy: Generating a copy of the feed.
  3. Pause: For pausing the refresh schedule job.
  4. Regenerate:  For manually refreshing the feed uploaded into the Facebook Catalog.
  5. Download: For downloading the feed into your local system.
  6. View: To view the generated feed.
  7. Show Report: To view the overall feed performance. 
  8. Delete: To delete the feed.

Feed Performance Report

In this report, you will see included and excluded Simple and Variable products as a graph. To view the excluded simple products and variations, click on the Simple products excluded from the feed (to check the excluded simple products), or click on the Variations excluded from the feed (to check the excluded variations).

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Feed-Performance-Report

You will be redirected to a table in which the excluded products will be listed and the reason for their exclusions. A common reason for exclusion will be the absence of an important attribute of the product. You can add the attributes to the products and get the products back in the feed.

Check an example:

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Excluded products list

The mandatory attributes that must be present in each product for generating the Facebook Catalog feed are:

  • ID
  • Title
  • Description
  • Link
  • Image link
  • Availability
  • Price

In order to reduce the feed rejection ratio, make sure that all these attributes are present in your products.

Setting Meta Keys For Catalog Feed for Facebook & Instagram

The Settings tab helps you set certain meta keys and provide the file path or modify the path/ location for storing the product feed files.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Creating meta keys

Meta keys: Here, if you are using an external plugin to create any additional product fields, you can also map them with the Google product attributes. All you need to do is enter some meta keys and save them.

These meta keys will be visible in the attribute mapping tab.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | metatags_Sample

File Path: Add a specific file path to save the product feed in the server. If you do not add a specific path, the default path in the placeholder will be considered.

Google Product Category Language: Choose a language for Google product category taxonomy such as English, Russian, Spanish, German, and French according to the country and customers you target. By default, it will be in English.

WPML Language: You can also choose other languages available on WPML as this plugin is compatible with it. You can choose English, Russian, Spanish, German, French, Dutch, Greek, Polish, and Italian according to your needs.

Submitting the Catalog Feed file to Facebook

To upload the generated product feed into Facebook, visit the Facebook Commerce Manager.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Facebook Commerce Manager

Click Get Started.

Choose the Create a Catalogue option to create your catalog.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Choose create catalog

Click Get Started.

Then, choose your catalog type. Here, you can choose E-commerce.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Select your catalogue type

Click Next.

Choose Upload Product Info, enter a catalog name and click Create.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Upload product info

After clicking the Create button, you will see a message regarding the catalog being created in a new tab.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Catalogue created

Click View Catalogue.

A new tab will be opened from where you can choose Data source under the Catalogue section on the left side of the window.

Click Add Items and choose the Add Multiple Items option.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | add multiple items

A new tab will be opened where you can find three options to feed your product details to the Facebook marketplace as File upload, Scheduled feed, and Google sheets. Choose the File upload option, and click Next.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Choose file upload

Then, click the Upload button and choose the generated feed from your system.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | upload

After the file gets uploaded, click Next.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | upload file

You can change the name of the data source if required in this stage. Also, you can change the currency if required.

ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin | Add name and change currency

Click Next after the configuration.

In the next tab, you can fix the mapping issues if Facebook has mentioned any mapping issue. After that, you can upload the feed to Facebook Catalog.

For more information, check the documentation of Facebook Business Center.

Connect the Facebook Catalogue with your Instagram business account

It is quite easy to feature the products in Instagram Shopping if you have already set up the Facebook Catalog as mentioned in the previous section. You only need to connect the Facebook Catalogue option with your Instagram business account!

If you need to be eligible for the Instagram Shopping, your account must satisfy the following conditions:

  1. Your business must be located in a location where the Instagram market supports.
  2. Your store must sell physical goods.
  3. Your business must comply with Facebook commerce policies.
  4. Your Instagram account must be a business account.
  5. Your business account must be connected to your Facebook page.

To feature the products on Instagram shopping, follow the below steps:

Step 1: Create a new Facebook Catalogue as mentioned in the above section. If not, connect with the existing one you have created.

Step 2: Use a Facebook partner to connect with your Facebook Catalogue and Instagram shopping.

Step 3: After the Catalog and your Instagram get connected, log in to your business account from the Instagram app.

Go to your profile’s Settings, tap Business, then tap Instagram Shopping. Follow the steps they prompt. Your request will be sent for review. 

After it gets approved by the Instagram team, you can set up further details for your Instagram shopping platform and start tagging your products through posts and stories.

This is how you can generate a feed using the ELEX WooCommerce Catalog Feed for Facebook & Instagram plugin to list your products on Facebook and Instagram Shopping.

 


To explore more details about the plugin, go check out ELEX WooCommerce Catalog Feed for Facebook & Instagram.

You can also check out other WooCommerce and WordPress plugins in ELEX.

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