How to Offer Discounts on Product Combinations in WooCommerce?

This article details an effective strategy for boosting sales by offering discounts on specific product combinations using the ELEX WooCommerce Dynamic Pricing and Discounts Plugin.

Many online stores implement strategic discounting to encourage purchases of specific product combinations. For example, a store may offer a discount only when a customer buys a combination of items, such as an album and a t-shirt together. Implementing such promotions requires a flexible and dynamic pricing tool capable of managing complex discount rules effectively. This allows retailers to tailor their offers precisely, enhancing the shopping experience and driving sales.

How to Offer Discounts on specific product combinations?

The ELEX Dynamic Pricing plugin addresses this requirement by enabling the creation of Multi-Product Rules. This feature allows you to establish discount rules that activate when certain products are bought together. Here’s an overview of how it functions:

Step 1: Enable the Multi-Product Rules in the plugin settings under the ‘Rules & Execution Order’ tab as shown in the screenshot below.

Step 2: Create a rule by adding all necessary conditions as shown in the below screenshot.

• Offer Name: Provide a descriptive rule name, such as ‘20% Off,’ to easily identify the multi-category rule.
• Combination: Choose a combination of products and quantities to apply the discount. For example, Albums and T-shirts.
• Discount Type: Select the type of discount you want to apply to the category combination. For instance, a 20% discount is shown in the example.

For end-users, the experience is seamless and user-friendly. When they add a specific combination of products to their cart that qualifies for a discount, the discount is applied automatically as shown below. This eliminates the need for manual coupon codes or additional steps, ensuring a smooth and efficient shopping experience that enhances customer satisfaction and encourages additional purchases.

In addition, the adjustments section of the rule, you can set a maximum discount amount and specify any adjustment amount to determine the final discount applied.

Moreover, you can set the rule’s validity by selecting the FROM and TILL dates for the discount. Additionally, you can specify which users can benefit from the rule, as illustrated in the screenshot below.

Also, users can set restrictions for applying the discount, such as limiting the offer to specific email IDs, requiring a minimum number of previous orders, or specifying minimum total spending on past orders, among other criteria.

The system swiftly identifies the qualifying items and implements the discount based on pre-set guidelines, whether it’s a percentage reduction or a fixed deduction. This guarantees that users observe the discounted total during checkout, promoting transparency and motivating them to finalize their purchase. This approach enriches the shopping journey by simplifying the process of capitalizing on promotional deals for specific item combinations, facilitating seamless access to discounts.

This is how you can achieve the business objective of applying discounts on combination products using the ELEX Dynamic Pricing Plugin.