How to Override the Shipping Attributes in Google Merchant Center through ELEX WooCommerce Google Shopping Plugin

The shipping attributes help you to configure shipping details for your product. We can make use of these attributes when the account shipping settings for your item are not defined in Google Merchant Center, or when you need to override the shipping settings that you have already set up in the Google Merchant Center. The shipping attributes are used to specify the countries to which your products are shipped and for the programs that don’t require any shipping costs to be incurred.

If you observe, most of the customers abandon the shopping cart due to the shipping charges, so showing accurate information can help the performance of your ads and free listings when the items are displayed on the Google Shopping page. Also, shipping attributes are important for enhanced listing after your feed is uploaded to Google Merchant Center. 

Shipping cost attributes are required for Shopping ads for the following countries:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Czechia
  • France
  • Germany
  • Ireland
  • Israel
  • Italy
  • The Netherlands
  • Poland
  • South Korea
  • Spain
  • Switzerland
  • United Kingdom
  • United States

You can check the document How to Set Shipping Cost In Google Merchant Center for more information.

However, the ELEX WooCommerce Google Shopping Plugin (Google Product Feed) allows you to override your shipping settings in the Google Merchant Center by mapping shipping attributes in your product feed using the plugin when you upload your feed to Google Merchant Center. You can configure shipping attributes and all sub-attributes using ELEX WooCommerce Google Shopping Plugin (Google Product Feed) in a few seconds.

How to add more attributes in addition to default attributes?

Basically, in Google Merchant Center, there are free listings (or Standard listings) and enhanced listings for products. For the same, you need to enable the products to appear in those listings, which happens only when the required policies are met. If you are using structured data markup on your website, then automatically your products come under free listings. To make your products come under enhanced listings, you must ensure that they meet the requirements of both free listings and the policies of Shopping ads.

We have configured default values of the minimum required attributes to get the eligibility of standard listings in Google Shopping and it’s predefined. The shipping attributes are required for enhanced listings in Google Merchant Center so that you need to add the attributes as optional fields under the attribute mapping tab of the plugin. Let’s take a look at the steps to achieve the same.

1.To add optional attributes just click the ‘Add Field’ button under the optional fields section as shown in the image below.

2.Select the required fields for setting shipping attributes from the dropdown menu.

3.Set corresponding attribute value and click ‘Save & Continue’ to generate the feed.

Shipping Attributes Provided By ELEX WooCommerce Google Shopping Plugin (Google Product Feed):

  1. Shipping Price: Submit a fixed shipping cost, and use a period [.] as the decimal separator (for example 3.00). Avoid commas [,] to ensure the price is interpreted correctly. Also, you can customize the shipping price value with your shop currency attributes using ‘append’ and ‘prepend’ options available to configure shop currency with the right price value.

  2. Shipping Country: The attribute refers to the country that an item can be delivered. Your country of sale is used by default here. Submit an ISO 3166-1 country code from the tables (for example US, AU etc).
  3. Shipping Region: Submit a state, territory, or prefecture. This is supported by countries like the United States, Australia, and Japan. Submit a subdivision code from the ISO 3166-2 code tables (AU, US, or JP) without using any country prefix like NY, NSW, 03).
  4. Shipping Service: Submit a service class or shipping delivery options.
  5. Shipping Label – (Optional)
  6. Shipping Weight – Provide shipping weight (Optional)
  7. Shipping Length – Provide shipping length (Optional)
  8. Shipping Width – Provide shipping width (Optional)
  9. Shipping Width – Provide shipping width (Optional)
  10. Shipping Width – Provide shipping width (Optional)
  11. Shipping Height – Provide shipping weight depending on your products.
  12. Minimum Handling Time: (Optional)

You can also check the document of Meta Key Mapping With Attributes to understand this better.

Also, you can include the optional sub-attributes if you need them while mapping. To specify a shipping cost for different delivery locations, submit multiple shipping attributes including the relevant sub-attributes. The above best practices can help you go beyond the basic requirements to optimize your product data for performance.

The Generated Feed – After Mapping Shipping Attributes:

When you upload this feed to the Google Merchant Center, these attributes will override the shipping settings that you have already set up. This is how you can take advantage of  ELEX WooCommerce Google Shopping Plugin (Google Product Feed).

Next How to Fix the Missing Attributes Errors at Google Merchant Center with Supplementary Feeds?

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