Ecommerce business owners are constantly on the lookout for fresh and efficient ways to promote their products. Google Shopping advertisements are as of now amongst the most popular and effective advertising networks. Google provides accurate product details along with pictures and quick purchase options against relevant searches. Potential customers are effectively converted into paying customers with these Google shopping ads. To advertise through Google Shopping Ads, you’ll need a detailed, comprehensive product feed.
The best part about google shopping ads is that it displays your promoted products right above the standard search results when people search for similar items, therefore increasing the possibilities of people clicking on them. and making a purchase. Integrating WooCommerce with Google Shopping can help you improve sales by increasing the visibility of your products. You can gain a lot more visibility than you’d get from standard search engine optimization, depending on your budget. If your products are attractive and reasonably priced, increased visibility should result in increased sales.
There are two straightforward ways to sell your WooCommerce products on Google Shopping ads: Manually importing each product detail. But If you have a large store, importing each product and its details one by one will take hours or days. Or you can upload an XML file containing your WooCommerce product feed, which already includes information about the product, generated efficiently with the help of Google Shopping Feed plugins. We’ll look at some of the best WooCommerce Google Shopping plugins in this post to help you create customized product feeds for your Merchant Center account quickly and easily.
ELEX WooCommerce Google Shopping Plugin
This powerful plugin will assist you in automatically creating product feeds for your Google Shopping advertisements. You can personalize your product feed depending on your store’s business objectives. Furthermore, you may set up refresh schedules to ensure that your product feed is updated frequently. This plugin also has no limit on the number of product feeds that can be generated. Because of the advanced mapping of categories and attributes, this plugin is among the most user-friendly options. Additionally, product feeds can be generated in a variety of file formats, including TSV, CSV, and XML.
Features
- Create a product feed for Google Merchant Center quickly and easily, which is required for Google Shopping advertising to display your products.
- Helps in building country-specific feeds.
- There are several file types to choose from, including TSV, XML, and CSV.
- Allows for the creation of variable products.
- There are no restrictions on how many feeds you can set up.
- To keep the product feed current and relevant, you can set up a refresh schedule.
- Map the categories in WooCommerce to those in Google.
- Conditional and rule-based mapping of attributes
- Attribute values can be appended and prepended.
- Custom fields can be mapped as well.
- With a simple interface, you can easily manage several feeds.
Product Feed Manager for WooCommerce
In just a few minutes, you can create faultless product feeds for 170 plus leading online platforms including Google Shopping. Without spending time and energy, advertise your WooCommerce products to get as many conversions as you possibly can. It works flawlessly with WooCommerce and makes generating and managing feeds a breeze. Furthermore, it assists you in automating the process of updating the feed on a regular basis, which is a Google Merchant Center prerequisite. All you have to do with this plugin is set up an automated schedule for creating and refreshing product feeds, and it will take care of just about everything else. You won’t have to worry about generating or maintaining and updating feeds because everything will be fully automated depending on the frequency with which you want them to be updated.
Features
- There are more than 170 online marketplaces that are supported by the plugin.
- Feed formats that are pre-built to help you save time and effort
- Google auto-sync
- Product selection using advanced filters.
- Advanced category mapping
- Schedule automatic updates for product feeds
- XML, CSV, or Text are all the file formats options you could choose from.
- Option of Adding Variable Products Without Adding Variations
YITH Google Product Feed for WooCommerce
Another plugin that makes it simple to generate a product feed for Google Merchant Center is this one. This YITH plugin is ideal for getting your products displayed in Google Shopping results. It’s simple to set up, and your products will appear in the Shopping results pages instantly once you’ve done so. You’ll be able to integrate all of Google’s regulations for your products to appear in Google Shopping advertisements. You can use the plugin to include all of your products in the feed, or only certain categories, tags, or products. It’s a fantastic approach to reach out to new customers and increase your revenue. You can generate several product feeds and even save reusable templates with this Google Shopping feed generator.
Features
- There is no limit to how many feeds you can set up.
- Option to include all your products in the product feed, or only those in the chosen product category and/or tag.
- Create feeds in XML and/or TXT format.
- Create your customized feed templates and choose the Google fields you’d want to use.
- Select the data you wish to show for each Google field in the feed.
- Include data from a custom field in the feed.
- Optionally, add a prefix and/or suffix to the information displayed on Google Shopping ads.
- Set the very same values for all products in Google Merchant general feeds, and if necessary, override the global values at the product or variant level.
WooCommerce Product Feed Pro
The WooCommerce Product Feed Pro plugin allows you to create product feeds for Google, Facebook, and Bing, among other shopping platforms. You can produce a shopping feed for any country and sell your products all over the world using the plugin. You don’t need any technical coding abilities to use this plugin because it automatically transfers the product IDs and other data to Google, Facebook, and Bing standards. This plugin uses Cron Job to automatically add new products to your product feeds, keeping them up to date. Cron Job can be set to refresh the feed hourly, daily, or twice daily, depending on your needs.
Features
- Feeds can be generated in XML, CSV, TXT, and TSV formats.
- Variable Products can be included in the feed if needed.
- Google characteristics are used to map products and categories.
- Automated product updates using cron jobs
- Cron Job can be scheduled on an hourly, daily, or twice-day basis.
Google Product Feed
You can quickly build custom XML files for import into your Google Merchant account using the Google Product Feed plugin. This allows your products to appear in Google Shopping results, presenting your products to complete fresh prospects. The plugin supports a wide range of fields and allows you to map them manually. Custom attributes and distinct field mapping for product variants are included. You won’t have any trouble accurately displaying your products in Google Shopping ads results. This plugin can be used for local inventory feeds, product review feeds, and even Bing product feeds in addition to Google product feeds.
Features
- A long list of available fields gives Google the most information possible, allowing you to get the best results from your ad.
- The plugin imports product data into Google Merchant Center yet provides you complete control over ad setup and budget.
- You have absolute control over mappings, enabling you to map existing product information from your site’s categories, attributes, or product fields onto Google’s mandatory fields.
- Using the plugin’s optional data entry fields, you can capture data requested by Google that is not ordinarily saved in WooCommerce.
- To make data entry easier, set up global store-wide defaults.
- The most up-to-date information about your products is displayed in real-time.
To Conclude
Connecting your WooCommerce product feed to Google Merchant Center will boost the visibility and sales of your products. Creating and maintaining a high-quality Google Product Feed is one of the initial steps in this process. Google will determine the correct products to showcase in shopping advertisements based on the details and attributes of your feed and the relevance of the search query. These plugins should assist you in creating and managing effective Google Shopping product feeds. If you have any questions regarding the Google Shopping plugins, please leave them in the comments section.
