Everything You Need to Know About the WooCommerce Sale Badge in 2024!

Are you trying to grab the attention of your customers? Do you want to highlight your offers or discounts with a better WooCommerce sale badge management strategy?

Despite its basic functionality, the default WooCommerce sale badge lacks customization and may not be aligned perfectly with your branding. Your sale badges can be transformed into powerful conversion tools with badge management plugins. Using WooCommerce sale badge management plugins for maximum impact, this article explores their functionalities and empowers you to take full advantage of their capabilities.

When you have a wide selection of items in your store, you would want to highlight some of them, either to highlight the offer attached to them or just to signify some new arrivals or featured products. Consequently, you can imply two ways to manage WooCommerce sale badges one is using the plugins and the other is using the code snippets. This article will explore both ways to make specific products stand out in your store by using badges.

As you know, WooCommerce has a default ‘Sale’ badge which is automatically displayed alongside the product which is ‘on sale’. Depending on the theme you are using, the ‘Sale’ badge would be displayed differently. Some theme even has options for ‘Sale’ badge customization too. You can check out our article on the same here.

The Sale badge gets automatically added to your products even when you give discounts of any form using our ELEX Dynamic Pricing and Discounts plugin for WooCommerce and ELEX WooCommerce Catalog Mode, Wholesale & Role Based Pricing.

What is the WooCommerce Sale Badge?

E-commerce businesses need WooCommerce Sale Badges and Product Labels to grab customers’ attention and increase sales. It is ideal for marking special offers, discounts, limited-time promotions, and new arrivals with badges and labels. Businesses can persuade customers to purchase by strategically placing eye-catching designs on product images. Using WooCommerce badges and labels as powerful conversion-boosting tools for online stores, businesses can increase visibility and drive conversions using these badges.

In WooCommerce, a “Sale” badge is displayed next to products that are currently on sale. Whenever a discount is applied to a product in WooCommerce, the ‘Sale’ badge is automatically added to the product so the customer can easily spot these deals as they browse your store in the future.

Benefits of the WooCommerce Sale Badge

In the competitive world of eCommerce, grabbing customer attention and driving conversions is crucial. Here’s how WooCommerce Sale badges, especially when leveraged with badge management plugins, can benefit your store:

  • Highlight Discounted Products
    Badges simplify the process of identifying discounted products within your store. Customers don’t need to spend time filtering or searching for deals; they can instantly see which products are on sale. This can lead to quicker purchase decisions.
  • Urgency and Scarcity
    Advanced features like countdown timers for limited-time sales create a sense of urgency, encouraging customers to act quickly before the offer expires. Similarly, badges like “Flash Sale” or “Limited Stock” can create a perception of scarcity, motivating customers to buy before the discounted items run out.
  • Improved Product Discovery
    Badges make it easier for customers to find discounted products that might interest them. This allows shoppers to explore deals more efficiently and potentially discover products they might have missed.
  • Clear Communication of Value
    Badges can effectively communicate the value proposition of a sale. For example, displaying the discount percentage or using terms like “Clearance” or “Buy One Get One Free” clearly informs customers about the savings they can enjoy.
  • Branding and Identity
    Customizable WooCommerce sale badges allow you to incorporate your brand elements like colors, fonts, and logos. This creates a consistent visual experience and reinforces your brand identity throughout the store.

Is Badge Management Plugins a Good Investment?

A WooCommerce sale badge management plugin has several noteworthy advantages that will grab your customer’s attention:

  • Customization:
    Plugins extend the capabilities of the default badge. Using unique text, colors, fonts, and borders, you can create WooCommerce sale badges that are uniquely yours. The badges can be customized to match the brand’s identity and design of the overall store.
  • Increased Functionality:
    With badges, you can communicate the exact discount percentage, create urgency with countdown timers for limited-time sales, or introduce messages like “Flash Sale” or “Limited Stock.” By doing so, you can clearly communicate your value proposition and create a sense of urgency that could result in increased sales.
  • Badge placement strategy:
    A plugin can offer more flexibility than the default badge on product pages. The visibility and impact of badges on customer browsing behavior can be maximized by displaying them on category pages, homepage banners, or even individual product variations.
  • Enhanced user experience:
    A plugin often allows badge positioning to be adjusted. Maintaining optimal visibility means avoiding concealing other important information on the products.

Plugins for Badge Management

WooCommerce stores can manage badges using several plugins. You might want to consider these options for handling WooCommerce sale badges:

YITH WooCommerce Badge Management

WooCommerce sale badge creation is made easy with this free plugin. The options available include text badges with custom backgrounds, image badges with pre-made backgrounds and sizes with padding. Additionally, you can adjust the alignment and position of the badge on product pages.

YITH WooCommerce Badge Management lets you create unlimited custom badges through a powerful badge builder or use a wide library of badges. If you prefer, you can manage badges individually for the products or promotions in your shop or manage automatic badge display rules for all products and promotions.

YITH badge management

Highlighted Features

  • A visually appealing badge can be created in two ways:
    • Text Badges – With text badges, you can customize the colors, fonts, and backgrounds. The badge’s size and padding can be adjusted for optimal visibility.
    • Image Badges – Create unique and impactful badges by selecting customized image badges or uploading your own custom images.
  • With YITH, you can adjust border radius, badge placement, and alignment on product pages, as well as hide the WooCommerce “On Sale” badge.
  • YITH offers some flexibility regarding the placement of the default WooCommerce sale badge on a product page. You can display badges on category pages with the plugin’s features to make sure they have the maximum impact on customers. 
  • Even the most novice users will find it easy to customize, manage, and create WooCommerce sale badges with the plugin.

WooCommerce Product Labels by acowebs

With the WooCommerce Product Labels plugin, you can add custom labels or badges to your WooCommerce products. This plugin offers different label styles and customization options for your labels, including sale badges. You can easily manage badges with the click of a button, create unlimited badges, and enable or disable them as needed. 

The live preview feature allows you to customize the badges to your liking, and you can schedule badges to appear on specific dates with start and end dates. Additionally, you can use sale timers to boost sales conversions for your products. 

WooCommerce sale badge by acowebs

Highlighted Features

  • The badge management feature allows you to create unlimited badges, and enable & disable badges with a single click.
  • A live preview is available when using WooCommerce product labels that allow you to customize the badges in accordance with your requirements easily.
  • Set start and end dates for badges, and schedule badges for upcoming dates.
  • The sale timers can improve sales conversions by enabling the sale timers on the products.
  • Creating bilingual or multilingual websites is made easier with WPML and PolyLang.

WordPress WooCommerce Badge Manager Plugin

A WordPress WooCommerce Badge Manager premium plugin offers more features than a free plugin. The Woocommerce Badge Manager is a plugin to create and manage badges for products on the shop page. It allows for individual or category-based badge applications, with options for text or image badges. The plugin also supports automatic badges like ‘New’ for new products and prioritizes sales badges over others.

WordPress WooCommerce Badge Manager

Highlighted Features

  • Creating a new badge is possible in the Woocommerce badge manager.
  • Add a badge showing the countdown time.
  • A product badge can be set by the admin for a single product, or multiple products, as well as products by category.
  • Multiple badges can be assigned to multiple categories and tags at once by the administrator.
  • When adding or editing badges, admins can preview badges on the default product image and change them based on the preview.
  • Admins can set new product badges for each new product.

The Best Way to Choose a Plugin

It is important to consider your budget and needs when choosing a plugin. You should take these factors into account when selecting:

  • Feature requirements: You will need to identify which functionalities your website needs, such as custom text, discount displays, or countdown timers. The plugin you choose should offer all the features you need.
  • User-Friendly: Some plugins have a more user-friendly interface than others. Evaluate the plugin’s interface complexity and ensure you’re comfortable using its features.
  • Expenditures:  A free plugin can provide basic functionality, while a premium plugin can provide advanced functionality. Taking your budget into account, weigh out the value proposition of paid options against your requirements.

Strategy for Badge Management

You can implement a successful badge management strategy after choosing your plugin:

  1. Setting Goals
    Identify your purpose for using sale badges. Identify your primary objective to grab the attention of your target audience or to highlight a particular discount percentage. Knowing your goals will guide your badge design and placement decisions.
  2. Crafting Badge Designs
    Badges should reflect your company’s identity and be visually appealing. Text and colors must stand out in the thumbnails and pages of products.
  3. Strategic Badge Placement
    Put badges on product pages in addition to the default placement. You can use category pages and homepage banners as display areas for badges to increase their visibility.

Code Snippet for Badge Management

You can change the WooCommerce sale badge even using the code snippets. Here are a few snippets to customize the “Sale” badge in WooCommerce.

Want to change the text?

Usually, the default text displayed on the sale tag is ‘Sale’. We receive a number of requests from customers who want to replace the text. Well, that’s easy.

The following code snippet can be used to change the sale badge’s text in your theme’s functions.php file:

add_filter('woocommerce_sale_flash', 'custom_woocommerce_sale_flash', 10, 3);

function custom_woocommerce_sale_flash($html, $post, $product) {

    return '<span class="onsale">Custom Text</span>';


To display the text you want, simply fill out the “Custom Text” field.

Woocommerce sale badge

Want to change the look?

If you want to customize the sale badge, you can do this either by adding the subsequent code snippet in custom CSS to the `style.css` file or through the additional CSS in Customizer

.woocommerce span.onsale {

    background-color: #FF0000; /* Change the background color */

    color: #FFFFFF; /* Change the text color */

    font-size: 14px; /* Change the font size */

    border-radius: 50%; /* Make the badge circular */

    padding: 10px; /* Add padding */


Your design requirements will determine how you should adjust the CSS properties.

woocommerce sale badge colour change

Want to remove the ‘Sale’ badge completely?

The following code snippet can be pasted into your theme’s functions.php file to eliminate the sale badge completely:

add_filter('woocommerce_sale_flash', '__return_false');

Want to change the position and further customization?

Your theme’s action hooks must be adjusted to change the position of the sale badge. Woocommerce_show_product_loop_sale_flash function has to be moved to the new location.

You can move the sale badge within the product loop by adding the following code snippet to your theme’s functions.php file:

remove_action('woocommerce_before_shop_loop_item_title', 'woocommerce_show_product_loop_sale_flash', 10); add_action('woocommerce_after_shop_loop_item_title', 'woocommerce_show_product_loop_sale_flash', 10);

The sale badge is now located below the product title instead of above. The sale badge can be placed on different hooks according to your preference. These are some of the most common hooks:

  • Before the product
  • After the product
  • Before the product title

  • After the product title


Last Shot

Finally, WooCommerce badge management plugins can help you convert your sale badges into elements that drive conversions. These plugins allow you to create impactful badges that attract customers, effectively communicate deals, and ultimately, boost sales through extensive customization options, advanced functions, and strategic placement choices.

A well-designed badge has the potential to persuade a customer to make a purchase. By experimenting with badge management plugins, implementing different strategies, and enhancing your conversion rate, you can unleash the full potential of your WooCommerce sale badges.

When used alongside badge management plugins, WooCommerce “Sale” badges can effectively enhance your store’s visual appeal, communicate deals effectively, and ultimately drive conversions. Leveraging the benefits of these plugins can improve the customer experience, attract more customers, and help you achieve sustainable success in the competitive world of eCommerce.


  1. Why do product badges exist?
    Typically, product badges appear on images or listings of products to convey specific information about them. It could include product attributes or promotional information.
  2. What is the best way to add a product badge to WordPress?
    WordPress allows you to add badges for products by setting both regular and sale prices.

      • The first step is to navigate to your WordPress dashboard and click on WooCommerce > Products.
      • Set the regular price and sale price of the product you wish to get a badge for. 
      • Save the changes by clicking the Update button. 
  3. Where can I find WooCommerce’s best-seller badge?
    In the Single Product Page of the Best Selling Product, you will be able to see the badge that represents the #1 Best Seller. The “Best Seller Badge Style” option allows you to choose any style you want from the available options. Additionally, you have the option of uploading your own style by selecting the “Custom Style” option on the toolbar.

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