Most shoppers like to buy products at the minimum possible price. It will be more exciting for them if you let them determine a price at which they can purchase the products. If the price is a bit higher than expected, they can negotiate by entering the desired price on a custom field that you provide.
To avoid any losses on your WooCommerce store, you can configure a threshold price to let the customers enter a price, which is greater than or equal to the amount. This concept is called ‘Name your price’ in the eCommerce world! So, in this article, let us discuss how to add a custom price field in your WooCommerce store for a single product page.
That is, you can configure the custom price field option on all products in your store by integrating a robust Name your price plugin available for WooCommerce stores. With the same plugin, you can set this option for selected products exclusively.
Why Add a Custom Price Field?
Custom price fields in WooCommerce can unlock new possibilities for your online store by allowing more flexibility in how you sell products or services. Here are a few scenarios where custom price fields can be especially useful:
- Donation-Based Products: For non-profit organizations, charities, or community-driven projects, a custom price field allows donors to contribute the amount they desire. This flexibility encourages more people to support the cause since they can give according to their budget and willingness.
- Pay-What-You-Want Models: This pricing model is popular among digital products like e-books, music albums, or online courses, where the seller wants to allow customers to set their own price. It can also be used for promotions or to generate customer interest in new products. The pay-what-you-want approach can attract a wider audience, as it lets customers determine the value they place on the product.
- Customized Product Pricing: In situations where customers may want to request a personalized product or service (e.g., custom artwork, special services, or unique product modifications), a custom price field allows them to input the price they are willing to pay. This can help cater to a niche audience with specific requests.
- Flexible Pricing Strategies for Bundles or Subscriptions: If you sell subscription-based products or bundled packages, allowing customers to adjust pricing within a range can provide a more tailored experience. This is especially useful for products where a minimum price is set, but customers can contribute more if they value the service.
Why do you require the ‘Name your price’ option in your store?
Customers like flexible pricing and getting the products they like at the cheapest possible cost. If you provide this option in your store, more customers will get attracted to your store. It will improve the traffic flow towards your store, and thereby, will increase the sales and ROI of your business.
Since you can add a minimum price to be paid by the customers, there won’t be any loss for you. You can use this option for specific products to sell them quickly for restocking new products. The same option can be used to sell the products, which did not get expected market demand.
This custom field can also be used to check customers’ purchasing trends. Letting them decide a price to purchase the new product you have just launched will give you an approximate idea of how much they will spend on the product.
Well, which is the most efficient and robust Name your price plugin in the market?
ELEX WooCommerce Name Your Price Plugin
You can easily download this free plugin from its product page or the WordPress repository. The major features of this plugin are as follows:
- Allows providing an option for customers to enter the desired price for purchasing products.
- Avoids zero-price purchases by adding a minimum product price.
- You can hide the actual price from product pages.
- Works seamlessly with simple as well as variable products.
How to add a custom price label field in your store using ELEX WooCommerce Name Your Price Plugin?
First, you need to install and activate the plugin in your WooCommerce store. For more details about these procedures, refer to the article – How to set up ELEX WooCommerce Name Your Price Plugin?
After the activation of the plugin, go to your WordPress Dashboard > Plugins > Installed Plugins > ELEX WooCommerce Name Your Price Plugin > Settings.
To set a minimum threshold price to be paid by the customers, you need to enable the option Product Min Price. After enabling the option, enter the price in the Set Min Price field. You can also enter a custom price label as well as a description to be displayed above and below the custom price field to give more details to the customers. You can also enable the Hide Price option to hide the product prices from the product pages.
Check an example:
In the above example, I have added the minimum price as $20, and a custom label and description to be displayed along with the price field.
After saving the changes, it will reflect on the product pages as displaying the minimum price on the field by default.
As per the above example, the customer must pay a minimum of $20 to proceed with the purchase. If the customer enters a price that is less than the minimum amount, a message will be displayed to inform the customers to enter an amount greater than or equal to the minimum amount.
If you did not configure any minimum price on the plugin dashboard, customers can enter any amount to proceed with the purchase. They can even enter 0!
If you have enabled to hide the product price from the product pages, the actual price of the products will not be displayed on the product page.
All these configurations will reflect on the entire store.
How to add a custom price label field on a single product page?
The same plugin can also be used to apply the custom price field for specific products individually. After the plugin has been activated on your store, the same basic settings options will be available on all individual products. From there, you can configure these options exclusively for those products.
Go to the product page dashboard of the product you need to feature the custom price field. And, go to the Product Data meta box > General.
You can enter the details as discussed above to reflect the changes on specific product pages.
If you have configured the settings globally on the plugin dashboard and configured the custom field settings on some products individually, the product-level settings will override the global settings.
This is how you can add the custom price field on single product pages.
You can also configure the custom price field, minimum product price, and other options of the plugin for all variations of a product separately.
For setting the custom price field for specific product variations, go to the product page dashboard > Variations.
As you can see in the screenshot above, I have taken 2 variations of a product such as Black and Green. For Black, I have entered $10 and for Green, I have added $9 respectively. Similarly, you can also configure other options like hide price and custom labels as per your requirements.
If the customer has chosen Black from the options, $10 will be displayed as the minimum price to be paid by the customers.
If they have chosen Green, they need to pay a minimum price of $9 for that variation.
This is how you can set up a custom price field in WooCommerce for a single product page with the ELEX WooCommerce Name Your Price plugin.
The Last Shot
Letting the customers determine a price will drive more customers to visit your store and grab the products at a minimum price. This will definitely improve the traffic flow to your store. And, when more customers visit your store, there will be more sales and increased ROI.
FAQs
- Will adding a custom price field slow down my website?
Adding a custom price field using a well-coded plugin or optimized custom code should not significantly impact your website’s speed. However, it’s important to test your site’s performance after implementation, especially if using multiple plugins, to ensure that the custom price field doesn’t cause any slowdowns. - Can I restrict the minimum or maximum price that customers can enter?
Yes, most plugins that allow custom price fields also provide options to set a minimum and maximum price. This feature ensures that customers cannot enter an amount below or above a certain threshold. If you’re coding the custom field manually, you can include validation rules to enforce these limits. - Will the custom price be displayed in the cart and checkout?
When properly implemented, whether through a plugin or custom code, the custom price should appear in the cart and be carried through to the checkout page. It is important to test the entire purchase process after adding the custom field to ensure that the price is correctly transferred to the cart and that any adjustments are reflected during checkout. - Can I add multiple custom price fields to a single product page?
Yes, it’s possible to add multiple custom price fields if needed. For example, you may want to offer options for different donation amounts or variable pricing based on customer preferences. Most plugins allow adding multiple fields, and you can also achieve this through custom coding by adding multiple input fields and handling them appropriately in your PHP code. - Can I display a custom message along with the custom price field?
Yes, you can add a custom message or instructions next to the price field to guide your customers. This can be done through the plugin’s settings or by adding custom HTML or PHP code when implementing the field manually. It helps to inform customers about the purpose of the field or any limitations on the price they can set.
Further Reading
- Setting up WooCommerce Name Your Price – A Complete Guide
- How to Create a Simple bill Pay System using WooCommerce Name Your Price?
- How to avoid free purchases while using WooCommerce Name your Price plugin
- Accept Donations using WooCommerce Name Your Price Free Plugin
- How to set up WooCommerce Name Your Price for Your WordPress Site?
- All About Setting Up WooCommerce Custom Price Field
- How to Add Custom Price Field to WooCommerce Product Category Page?