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Best Free WordPress Popup Plugins

Making your visitors perform different actions on your website and making them return for more is the best way to make a website successful. In addition to offering high-quality products and services, there are other ways to increase visitor engagement and encourage them to return. Popup plugins for WordPress are extremely useful in this situation. WordPress popup Plugins concentrate on the deals and content you have on your website, and you can also gain more followers on social media by using well-designed popups. The main goal of these plugins is to increase the number of visitors to your WordPress website.

There are several popup Plugins available in the WordPress repository for you to choose from. You must select the best one for your website. Here are some of the best WordPress popup plugins that you can use on your WordPress site. Also, these popup plugins are free to download and use!

Benefits of using popups on your website

As it turns out, popups as an advertising technique have several advantages.

Attracts the eye of the viewer

Because popups appear automatically when you visit a website, they are excellent at capturing users’ attention. Normally, you need to close or click away from a popup for it to go away. Before making this decision, the user must decide whether or not he or she wants to take advantage of the popup offer. This means that users are most likely to read the content of the popup before deciding whether or not to close it. Now that’s how you get people’s attention.

Enhances the conversion rate

As a rule of thumb, popups will advertise a specific product, service, or even a special offer. There is a higher chance of getting more conversions because these offers are readily available when someone enters the site.

Can be tailored to your liking

Because popup ads can be customized, just like ads on your website’s web pages, they’re convenient. This gives you the flexibility to offer anything that fits your business’s needs.

Best WordPress Popup Plugins: How to Choose Them

We recommend looking for a plugin that:

  • Is user-friendly
  • Has a wide range of templates for popups.
  • Allows you to customize the popup triggers.
  • Has several types of goals or campaigns to choose from
  • Is compatible with your email marketing service.

Best Free WordPress Popup Plugins:

Popup BuilderPopup Builder

Based on custom behaviors, the Popup Builder plugin enables you to quickly display popups on your WooCommerce website with ease. It’s possible to show highly targeted popup offers to your consumers based on their actions. For example – 1) Their shopping cart contains a certain quantity of items, 2) the Cart price exceeds a specified amount, 3) The cart price is below the specified amount, 4) When a specific product is added to the cart, 5) If the shopping cart is empty.

These targeted offers are a great way to lure clients back to your website and encourage them to purchase more. From image popups to countdown popups to exit-intent popups and geotargeting, WordPress popup Builder helps you create high converting, promotional and insightful popups, boost conversion rates while reaching your business goals. All of the WordPress popups are unique and fully customizable with custom JS/CSS coding options. Furthermore, the plugin does not require any special coding to be used.


Poptin With exit-intent technology and other triggers, this plugin helps improve conversion rates and convert more website visitors into leads, purchases, and email subscribers, increase engagement and recover abandoned websites and carts. In addition to conducting surveys, Poptin allows you to collect comments and provide your visitors with additional content based on the survey answers. Subscriber rates can be increased up to several times by using popups that appear at the proper time. You can significantly increase conversion rates by presenting visitors with suitable offers based on their unique behaviors.

Popup Maker

popup maker For increased revenue and email list growth on your WordPress site with popups, slideshows, banner ads, and other conversion-focused marketing campaigns, you can use this highly powerful tool. Using popups can help you increase email signups and cultivate leads. You can make use of slide-ins and popups to increase your store’s revenue. You can also build popups for individual products, categories of products, or the entire store using their unique targeting system. You’ll achieve results with popup Maker because it’s designed to be effective. In addition to conversion tracking, the popups have built-in call-to-action and a unique targeting system.


Icegram You can effortlessly develop stunning opt-ins and call to actions with Icegram, display them to targeted visitors, and convert them into customers. It is extremely user-friendly so there is no need to hire a developer. Once you’ve got it set up, you can start collecting results in just a few minutes. More than 40,000 users trust Icegram since it’s easy to use and has a lot of features. You can create as many popups as you like of any type, and personalize each popup from the layout and location to the targeting and cookies settings. Aside from Lightbox popups and Action Bars, Icegram also offers Toast Notification and Slide-in Messenger opt-ins for you to choose from.


HubSpot With the simple Drag-and-Drop builder, you can create gorgeous forms and popups for your website in minutes. As a result of the frictionless experience that HubSpot’s popup forms provide to your visitors, you get more conversions. All of these popups are easily configurable and can be used on any website without any issues. As soon as you create a new popup form, you’ll receive metrics on how that form is working. Make data-driven judgments when developing conversion funnels based on popup views.

On Click

On Click If you want to create extremely customized popup windows to a WordPress website, use popup anything on click. Decide on a location for the popup window (e.g. center or top-left/top-right/bottom-left/bottom-right) With the use of shortcodes, this plugin allows you to create stunning popups on your WordPress website. With the popup anything on click plugin, you may insert any type of content into your popup window, including images, videos, and links. Your popup shortcode may be easily and quickly inserted into any website or blog post as well.


Hustle For establishing a mailing list and converting site traffic, Hustle is the ideal marketing plugin. Easy-to-use opt-in forms, highly targeted popups, and designer-made templates make generating leads a breeze. While you’re at it, Hustle’s extensive social sharing options will also help you build a social following. Popups, opt-ins, slide-ins, widgets, and shortcodes allow you to easily develop your mailing list or display targeted advertisements across your site with Hustle. You may get started with a module that matches your marketing goals thanks to the templates offered (e.g. Black Friday, giveaways, COVID notification, email signup).


Brave You can design custom popups in minutes with Brave’s drag-and-drop popup editor, thanks to its intuitive drag-and-drop interface. Create popups, lead generating forms, sticky bars, and sidebars visually in minutes and convert your visitors with this powerful tool. In the free version, you’ll find nine different pieces to drag and drop into your popups, allowing you to modify the style to fit your needs. You can create subscription opt-in popups, signup popups, sticky bars, sidebars, promotions, Modals, Lightboxes, EU cookie notifications, slide-ins, and more in no time.


It only takes a few minutes to construct responsive website popup forms with Optinly’s popup builder plugin. In addition to email popups and subscription forms, Optinly offers spin-the-wheel and full-screen overlays, as well as countdowns and countdown-like popup forms. This allows you to accomplish all of your business goals conveniently.

To make things even easier, you can develop popup campaigns based on pre-existing growth marketing goals such as building your following, advertising special deals, or increasing cart value. There are popup templates for every growth goal, making the campaign design procedure a breeze.

Popup by Supsystic

You can create stunning popups with subscription forms and social links with the WordPress popup plugin by Supsystic. Plus, you receive Contact Forms, Sliders, and other features as part of the package. When it comes to getting more email subscribers, social followers, and customers, this is the go-to tool for bloggers and websites using the lead magnet strategy.

It’s easy to create a lightbox with any sort of information you’d like to show your visitors. Just choose the most appropriate sort of popup and template for your website’s design, and you’ll have a popup in no time. Simply add a shortcode to any post in which you would like to show a popup window.

MailOptinBest Free WordPress Popup Plugins | Mailoptin

To acquire, convert, and keep new consumers, you no longer need to rely on a variety of lead generation tools. A comprehensive WordPress plugin, MailOptin generates high-quality leads, increases user registrations, and increases conversions for your website or business. Rather than squandering time and money establishing a larger email list, focus on retaining your existing members and increasing their engagement levels. You can automate your email campaigns using MailOptin, so you can focus on other vital responsibilities, such as growing your business, instead of worrying about email marketing.

To conclude:

If you’re looking for free popup plugins for WordPress, you’re in luck because there are so many to choose from. Decide on the one that is right for you. All of them have different features, so think about what you want on your popup and choose the one that has the best range of options for you. Which popup plugin is your favorite? Let us know in the comments.

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