Getting customers to swarm to your store with the kind of competition out there can be pretty daunting, right?
Pitching the right strategy can help attract customers and drive business growth in the right direction. And the best step to achieve this is by introducing competitive pricing and offers to your customers.
Dynamic pricing is your way to success, and to ensure the right implementation, you need the right plugin. In this blog, we are introducing the ELEX WooCommerce Dynamic Pricing and Discounts plugin. Different scenarios are discussed throughout the blog, which help you understand how to put across offers for maximum customer satisfaction.
What is Dynamic Pricing for WooCommerce?
Dynamic Pricing for WooCommerce is a flexible pricing strategy where product prices and offers are decided based on certain elements such as customer behavior, demand, purchase quantity, etc.
Why Dynamic Pricing Matters?
Through implementing dynamic pricing in your WooCommerce store, you are:
- Boosting Sales and Conversions: When customers are given options of having an extra perk in terms of quantity or prices, they are more than happy to purchase. This will bring in sales and solid conversions.
- Clear Excess Inventory: If you are a store that deals with seasonal products or styles, you can use advanced dynamic pricing for WooCommerce to clear stock.
- Bulk Purchases: When you offer tiered pricing, customers are more than willing to make bulk purchases.
- Staying Competitive: There is a lot of competition out there, and by giving good prices, you can earn customers loyalty and their attention easily.
When Should You Provide Offers and Discounts in Your Online Store?
As I have already mentioned earlier, it can be considered a perfect marketing strategy to increase sales and ROI, and improve the brand value of your business. And, if you are new to the eCommerce world, understand that you have entered into a tight, competitive world, and customers will hardly notice your store when your brand name is new to them.
But, if you provide some ads on social media or on Google regarding the interesting offers and discounts you offer in your store compared to other competitors, customers will definitely take a look at your online store. If they have entered your store and seen so many interesting offers based on quantity, category, and new coupons, or even free shipping for the first order, they will definitely buy something. Hence, to enter into a newly competitive market, giving price drops and offers is an ideal business strategy.
When customers are satisfied enough with the price and quality of the products you have delivered, they will definitely suggest your store and products to their friends and loved ones. Thereby, you will get more customers and increase the site view time of your store. This will help you to rank well on Google and get more potential customers every day. Even though technically advanced marketing strategies are available, people always believe in word of mouth from satisfied consumers.
Another reason you can use offers and discounts is to give away old stock that needs to be sold out, and to refill with new products. If you give quantity-based pricing or provide free products or gift products, you can sell new products in your store easily.
If your competitors sell products at a lower price for the same product you are selling, even your regular customers will migrate from your store to their stores. To get back your regular and loyal customers, you may need to make them happy by providing exclusive offers only for them. If a customer has a feeling that a specific offer applies only to them, they will feel happier and satisfied, and there is less chance they will choose other stores.
If we check the reasons to provide offers and discounts, there will be many reasons and benefits in the list. But, how can you provide these offers and discounts in your eCommerce store?
How to Offer Discounts and Price Drops in an eCommerce Store?
There are so many ways to apply discounts and offers in a store based on the platform on which your eCommerce store is built. If you are a WooCommerce site owner, it is quite easy for you!
Yes, as you know, WooCommerce itself has some basic bulk editing options for Regular price and Sale price, where you can apply basic price drops in bulk. But they are not that advanced, and you cannot configure a variety of discounts such as BOGO (Buy One and Get One Offer), Combinational discount, Cart-based discounts, and so on with WooCommerce. And, there are no options to provide the offers only for specific users and user roles in the WooCommerce plugin.
So, how can you configure the advanced discounts and pricing in your WooCommerce store?
WooCommerce is always open to adding any kind of eCommerce specifications using third-party extensions and plugins. So, which is the best WooCommerce plugin to apply advanced dynamic pricing and discounts in your store?
Apply Advanced Dynamic Pricing for WooCommerce Using ELEX WooCommerce Dynamic Pricing and Discounts Plugin
Yes, the ELEX WooCommerce Dynamic Pricing and Discounts plugin is one of the best in the industry as it already comes up with 9 robust discount rules and other advanced specifications to apply offers and discounts easily without too much technical complexity. If you know how to handle your WooCommerce store, you can seamlessly handle this handy, user-friendly advanced plugin.
With this plugin, you can apply discounts based on the quantity, price, or weight of the products. And, you can apply the discount only for specific users based on their user roles, previous purchase history, and the total amount they spent on your store in previous purchases. You can even provide an exclusive offer to your favorite customers by entering their email ID.
This plugin also allows you to display all available pricing and offers for a specific product on its individual product page. This will help customers to make purchase decisions by deciding how many products need to be purchased to be eligible for the offer.
We shall check its specifications in this article. The 9 default discount rules available in this plugin are as follows:
- Product Rules
- Category Rules
- Multi-Product RUles
- Multi-Category Rules
- Cart Rules
- Buy and Get Free Offer (BOGO) Rules
- Buy and Get Offer (BOGO) Category Rules
- Tag Rules
- BOGO Tag Rules
These are the basic discount rules available in the plugin. If you need some other discount rules as default, you can contact their support team, and they will help you add a tailor-made discount rule exclusively for you. And you can even mix and match the available default rules and apply different discount rules according to your business needs.
Now, let us go through the specifications of this plugin one by one.
First, let us begin with all available discount rules and one example for each rule.
Product Rules
Product Rules can be used to apply a percentage, flat, or fixed price discount on individual products, all products under a single category, and all products in the customer’s shopping cart. You can apply the discount based on the products’ quantity, weight, and the price purchased by the customers.
One point to note here is, you can only apply the discount to all products in a single category with Product Rules. If you want to apply discounts to multiple product categories together, you can use Category Rules. And, if you want to apply more advanced pricing on all products in the customer’s shopping cart, you can go for Cart Rules in this plugin.
This discount can be applied to specific user roles, and you can restrict specific user roles by allowing access to specific users using their email IDs and their purchase history. Let us go through the setting later in this article that explains advanced dynamic pricing for WooCommerce stores.
To set up the plugin on your store, subscribe, install, and activate the plugin. To know how to subscribe, install, and activate the plugin, go through its documentation.
Then, go to Dashboard > Plugins > Installed Plugins > Dynamic Pricing and Discounts for WooCommerce > Settings.
Or, you can go to Dashboard > WooCommerce > Dynamic Pricing.
After opening the page, a tab will be opened where you can find all 9 discount rules.
By default, you will be opened to the Product Rules tab. Click on Create My First Rule.
After clicking the button, a dashboard with certain options will be displayed. You can enter the details of the offer you would like to apply in your store.
Here, let us check an example – When a customer purchases a minimum of 3 Caps, they will get a flat discount of $5.
Check the screenshot below:
After saving the rule, the discount will be reflected on the Cart page when a customer buys a minimum of 3 Caps, as shown in the screenshot below:
There is an option to set the maximum discount amount to limit the discount to avoid any loss in your store. You can ignore the field if you do not want to limit the offers. You can also set an amount to be adjusted in the final discount, and you can allow repeat execution of a specific discount. If you have enabled the option, the minimum and maximum quantity you have entered in the rule must be the same to work this function. When the customer adds the multiple of the entered quantity on the rule, the discount will be executed repeatedly for them. You can set these configurations under the Adjustments tab.
You can also set allowed user roles to be eligible for the specific discount and set the commencement and expiry date and time of the discount under the Allowed Roles & Date tab.
There are options to set advanced filters regarding the eligibility to get the offers. You can add individual email IDs to make the offer only available for those users. And you can set a minimum amount that must be spent and a total purchase that should be made by the customers previously to avail the discount. You can set these options under the Restrictions tab.
Category Rules
This rule is similar to Product Rules. In this rule, you can apply a percentage, flat, or fixed price discount for products under multiple product categories. You can apply the discount based on the quantity, weight, price, and total units of the products. You can choose the required fields on the drop-down pick-up lists and enter the required details, including a name for the offer, on the dashboard.
Check an example in the screenshot below:
According to the above example, when a customer purchases products under the Apparel category that are worth between $15 and $35, the products will be available at $10. You can also set exclusion of products from the category.
After saving the discount rule, the Cart page will reflect as in the screenshot below:
When the customer added 2 products that come under the Apparel category, a fixed price discount of $10 was applied to them. All advanced tabs and filtering options for users are available in this rule as well, as in the Product Rules. But you cannot repeat the execution of the offer in this rule.
Multi-Product Rules
As the name suggests, this rule is used to apply a percentage, flat, or fixed price discount on a quantity-based combination of two or more products in your store. You can choose the products one by one and enter the required quantity of each product, and add a discount.
Let us check an example – When a customer purchases 3 Hoodies and 5 T-shirts, they will get a 50% discount.
Check the screenshot below:
Here, you can add as many products as required by clicking Add Product and entering their quantities. If you want to delete any products from the list, you can click Delete Product. After saving the rule, the Cart page will look as in the screenshot below when a customer purchases 3 albums and 5 t-shirts together.
This discount rule contains all advanced features available on Category Rules, but there is one additional option available in this rule. You can apply the configured discount on some specific products present in the combination rather than applying discounts on all products in the combination. You can enter the product’s name in the respective field under the Restrictions tab.
One point to remember here is, you should enter the products that participate in the respective combination. Then only a specific combinational discount will be applied to the products. If you add any external products to this field, the offer will not be applied.
Multi-Category Rules
The Multi-Category Rule is similar to the Multi-Product Rule. The only difference is, you can create combinations of product categories and enter the quantity to be purchased by the customers to be eligible for a percentage, flat, or fixed price discount. If the customer purchases the specified quantity of products that come under the respective categories, they will be eligible for the discount.
Check an example of applying the Multi-Category Rule in the screenshot below:
If a customer purchases any 3 products that come under the Accessories category and any 2 products from the Apparel category, they will be eligible for a flat $5 discount.
All other advanced features and restrictions that can be applied to the Category Rules are available on this rule as well.
Cart Rules
Cart Rules are used to apply discounts on all products in a customer’s shopping cart based on their quantity, total units, weight, and price. In this rule, you can set a percentage, a flat or fixed price discount. Check out an example of applying a Cart Rule in the screenshot below:
According to this rule, when a customer’s cart is worth a minimum of $10, they will be eligible for a 20% discount.
The Cart page will display the discount as in the screenshot below when a customer’s cart contains products that are worth a minimum of $10.
As you can see in the screenshot above, all products that are worth above $10 got a 20% discount.
In this rule, you can see some additional advanced features on the Restrictions tab. And you can see a new tab- Advance Restrictions.
In the Restrictions tab, you can set the minimum and maximum product stock required in your store to apply the discount you have set. Check the screenshot below:
In the Advanced Restrictions tab, you can apply the discount only when one of the product attributes you have added there is present as a product variation on the customer’s cart. Or, if all the attributes listed there are present as the variations of products in the customer’s shopping cart. You can choose Match any one attribute, or Match all attributes accordingly from the available drop-down pick up list. You can add and delete the product attributes and their values in accordance with the requirements.
You can also configure it to apply the discount only when the customer chooses any of the payment methods and chooses any of the shipping methods you have configured here.
BOGO Rules
BOGO Rules are quite a popular and interesting discount type in the eCommerce industry. Using this discount rule, you can set free products or gift products when a customer purchases one or more individual products in a certain quantity. You can also provide multiple products for free and enter each one’s quantity to set them free.
Check the screenshot below:
According to the above example, when a customer purchases 3 T-shirts, they will be eligible for a free product – a Cap.
You can also set the free product as the Cheapest in the Cart.
After saving the rule, it will reflect on the Cart page as in the screenshot below when a customer adds 3 T-shirts:
You can find all the same advanced options available on Category Rules in this plugin.
BOGO Category Rules
This rule is similar to the BOGO Rules we discussed before. The only difference you will find here is, you can set a minimum quantity of products that come under the specific category to be purchased by the customers to be eligible for a certain number of free products.
You can also set the Cheapest Product in the Cart as the free product.
Check an example below:
After saving the rule, it will reflect on the Cart page, as in the screenshot below, when a customer adds from the Apparel category:
BOGO Tag Rules
This rule is also similar to BOGO Rules and BOGO Category Rules. You can set several products that must be purchased by the customer, which have a specific product tag, to be eligible for a certain number of free products.
You can find all the same advanced options in this rule, which are also available on other discount rules.
Tag Rules
This rule is similar to Product Rules, as you can set a percentage, flat, or fixed price discount on certain products that come under specific product tag(s) based on the quantity, weight, and price of the products.
Let us check an example – When a customer purchases 3 products under the ‘Nike’ tag, they will be eligible for a flat $5 discount.
Check the screenshot below:
After saving this rule, it will reflect on the Cart page as in the screenshot below:
This is how the rules in this plugin work. You can use the advanced features available under the tabs – Adjustment, Allowed Roles & Date, and Restrictions to improve the quality of the discount.
You can edit or delete the rule under each rule tab. It will look like this:
Now, let us go through the Settings tab available on this plugin.
You can enable the rules by moving them to the box on the right side by clicking the respective button, and vice versa for disabling specific rules. You can even reorder the enabled rules based on the priority of execution by clicking the Up and Down buttons. This order will be taken for executing the offers when a product is eligible for more than one discount rule you have set.
You can choose one calculation mode from 3 types of modes, such as Best Discount, First Match Rule, and All Matched Rule. And you can even enter the number of rules you want to display on a page.
- Best Discount: Checks for the best discount among all the discount rules for applying to the products.
- First Match Rule: Applies the first discount rule encountered for a product.
- All Matched Rule: Applies all the discounts available for every product.
To make the customers get to know all available discounts of a product and how many products would be purchased to be eligible for the discount, it is important to show the pricing table on all product pages. To do the same, you can go to the Pricing Table tab and enter the required details. The pricing table will only display the discounts applicable through the Product Rules.
You can enable the option to display the pricing table, choose the user roles to display it only for those user roles (if required), choose a position on the product page to display the table, and set a short name to denote the quantity. By default, it will be ‘nos.. ‘
To know more about the pricing table, refer to the article – How to Set Up WooCommerce Table Based Pricing?
In addition to that, you can display all the available discount offers for a specific product on its product page. Also, you can opt for the position of the table on the product page.
The next tab is exclusively for BOGO Rules in this plugin. If you want to automatically add the free products into the cart when a customer adds the products required to be eligible for the offer, you can toggle on “Automatically Add Free Products”.
You can save the settings after the configurations.
You can also import and export the discount rules you have created in a JSON or CSV file. You can do the following actions with the features available in this plugin:
- Overwrite the rules if the rule number already exists.
- Create rules with a new rule number that assigns new rule numbers to the rules imported, including the duplicate ones.
- Skip rules if the rule number already exists.
You can also delete all discount rules you have created by clicking the button under ‘Restore Tabs’.
That’s all about this awesome plugin. To know more details, refer to its product documentation – How to Set Up ELEX Dynamic Pricing and Discounts Plugin for WooCommerce?
Now, let us wrap up.
Wrap Up
It is necessary to integrate a third-party dynamic pricing and discounts plugin in your WooCommerce store to apply advanced pricing and offers in your store, since the WooCommerce plugin does not have any built-in specifications to apply complex discounts. ELEX WooCommerce Dynamic Pricing and Discounts Plugin is an ideal pricing plugin that is capable of applying almost all discounts required in an eCommerce store. If you need a special customized discount rule in your store, you can contact their support team.
FAQs
- What is dynamic pricing in WooCommerce?
Dynamic pricing lets you automatically adjust product prices based on conditions like quantity, user role, or purchase history — helping you offer flexible discounts and boost sales. - Can I apply multiple dynamic pricing rules at once?
Yes, you can combine multiple rules, such as product-based and cart-based discounts, depending on the plugin’s configuration settings. - Does dynamic pricing affect the original product price?
No, the original price remains the same. The discount or adjusted price is applied dynamically at checkout. - Can I offer different prices to wholesale and retail customers?
Absolutely. You can create role-based pricing rules to offer special discounts or lower rates for wholesale users. -
Will dynamic pricing slow down my WooCommerce store?
Not if configured properly. Using a well-optimized plugin like the ELEX Dynamic Pricing and Discounts plugin ensures smooth performance even with multiple rules.
