How to Add Custom fields to WooCommerce Products? (No Code Snippet Needed)

Need to stand out from the crowd or need an exceptional product description? Nevertheless, your e-commerce store requires custom fields for your products, but do you want to create your own?

A custom field is one of the most strategic approaches to intensify the experience your customers have with your product. WooCommerce’s default product data fields fail to capture important details that distinguish your products from the competition.  For say, imagine trying to define a luxurious Italian leather handbag using only a generic “material” field. By using custom fields, customers can get detailed information about products, such as “Leather Type” or “Hardware Material.”

Similarly, an art supply store might benefit from adding custom fields like “Paint Type” or “Lightfastness Rating” to better describe its products. Let’s dig deeper into this article to get more insights about the custom field as well as the steps to add a custom field to your WooCommerce store!

What is a custom field?

WooCommerce provides an excellent solution for enhancing your product listings with custom fields. This powerful feature allows you to display additional product details to customers, providing them with a better understanding of what they are buying. Custom fields are essentially additional metadata for your products that can be utilized in various ways within your website or theme. 

You can use them to display extra information, tailor the shopping experience, or provide specific product details that aren’t covered by the default product fields. With this adaptability, you can customize the appearance of your products according to your business goals.

With custom fields, you can offer your customers a more personalized shopping experience, resulting in increased sales and customer satisfaction. Thus, custom fields empower you to create a more engaging and personalized shopping experience by giving you full control over how your products are portrayed.

Types of WooCommerce custom field

There are several custom fields you can add to product pages with the WooCommerce product options plugin:

  • Checkbox – Provide an option for customers to check boxes.
  • Radio button – A custom product field in which customers must choose an option from a list.
  • Text – Allow customers to add personalized text or allergy information.
  • Text area – Use this area for collecting entire paragraphs/long messages of information from the customer.
  • File upload – The customer can upload files during the order process. Various details, such as maximum file size and file type, are customizable.
  • Number – Adding a custom product field will allow you to collect numeric data. You can use this to store phone numbers, measurements, or dimensions.
  • Color swatches – WooCommerce custom fields that let customers pick from a variety of colors.
  • Dropdown – Provide a dropdown list so customers can select an option.
  • Customer-defined pricing – Customers can enter the prices that they desire in a “Name your price” box.
  • Price formula – Custom fields for WooCommerce are more advanced. The WooCommerce price calculator can be created using a custom formula based on the data provided by the customer.
  • Date – Customize the WooCommerce product page with a date field.
  • Products – This tool can be used to upsell additional products above the add-to-cart product.
  • Visual editor – In this box, you can enter static information like headings and introductory sentences instead of customer-filled fields.
  • HTML – This box in the custom field can be used to enter static HTML for WooCommerce product pages.

Field type

Free Plugins and paid plugins for custom product fields

Various custom field plugins can be utilized for adding custom fields to your WooCommerce store. The following are two approaches that are commonly used:

Free Plugin

Several free plugins are available for users with some technical knowledge, including Advanced Custom Fields (ACF) that provide a robust solution. ACF provides a user-friendly interface that facilitates the creation of various fields (text, dropdown menus, etc.) and enables them to be easily assigned to your products.

Premium Plugin

If you are looking for an all-inclusive solution for your website, premium plugins are an excellent choice. They offer a wide range of advanced features, such as pre-built field types like size charts, color pickers, and the ability to conditionally display fields based on customer selections. For example, you can use a premium plugin to show the “apparel size” field only when a customer selects an “apparel” category.

Adding a custom field to a product in WooCommerce

Custom fields allow you to provide specific details about your products, enriching your product descriptions and enhancing your customers’ experience. In WooCommerce, plugins make it easy to configure custom fields. To accomplish this, follow these steps:

1. Choosing the right Plugin:

    • Features: Make a list of the specific functionalities you need. You might need basic text fields or more advanced options like dropdowns, checkboxes, or image uploads.
    • Ease of Use: A user-friendly plugin with a clear interface is a good choice if you’re not familiar with technical aspects.
    • Budget: Free plugins can provide a good starting point, whereas plugins that are paid tend to offer a longer list of features and support.

2. Installation and Activation:

The next step is to upload the plugin file to your WordPress dashboard by navigating to the “Plugins” section. Activate the plugin once it has been successfully installed.

3. Creating Custom Fields:
The Custom product fields will be created by each plugin using its unique interface. In the plugin settings or product editing area, you will generally find a dedicated menu. Each custom field can be configured as follows:

    • Field Label: Your customers will see this text on the product page. Define the field’s information as clearly and concisely as possible.
    • Field Type: Choosing the correct type depends on the information you want to collect. You may choose from a range of options, such as text fields, dropdown menus, checkboxes, and date pickers.
    • Display Location: In some plugins, this can be positioned where you exactly want it on the product page. For instance, above the description, beneath the additional information.
      Field group

4. Adding Conditional Logic:
When the feature is enabled, more settings will appear to customize the logic used to determine if the current field should be displayed or not. The conditional logic can be organized into groups to allow multiple and/or statements to be applied at the same time. You can use only select fields, checkboxes, true/false fields, and radio buttons as ‘toggle’ fields.
conditional logic

5. Assigning Custom Fields to Products:
When you are creating custom product fields, you have the option to assign them directly to specific products or product categories. Alternatively, you can navigate to the product editing screen for the particular product you want to modify. Look for a section that is related to custom fields (the specific name of this section may vary based on the plugin), and select the appropriate fields that you want to associate with that product.

6. Saving the Changes:
After creating and assigning this, be sure to save your changes. Depending on the plugin you’re using, you may need to clear your cache or perform extra steps before the custom fields are visible on your live product pages. Preview your product page to confirm that the custom fields are displaying correctly.

Last Shot

The Custom product fields for WooCommerce stores can be a game-changer when it comes to creating product descriptions that are tailored to your customers and can lead to increased sales. If you’re using WooCommerce, you can use plugins like Advanced Custom Fields to easily add custom fields to your product pages.

The advantages of the custom product fields in WooCommerce include improving your SEO efforts, making product management easier, and helping you stand out in a crowded marketplace. Consider exploring all the possibilities of custom fields and watch your sales increase.

By following the steps mentioned in the article and utilizing custom product fields, you can create more informative and engaging product descriptions for your WooCommerce store. Consequently, there can be a boost in sales and customers can be better informed.


  1. How do custom product fields and attributes differ in WooCommerce?
    You can extend the default product information in WooCommerce by adding custom product fields. Conversely, attributes are parameters that define products, such as color, size, or material.
  2. What is a custom product field variation?
    Adding custom product field variations allows you to include custom data specific to an individual product, such as the ISBN, additional product specifications, radio buttons, or checkboxes. Therefore, custom fields can either be:

    • Displays information about additional product variations.
    • Customers can choose from dropdowns or radio buttons to customize the product variation.

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